Persuasive Techniques: Rhetorical and Emotive Techniques for Effective Communication, Lecture notes of Law

Download Persuasive Techniques: Rhetorical and Emotive Techniques for Effective Communication and more Lecture notes Law in PDF only on Docsity! Persuasive Techniques Rhetorical Techniques These techniques are designed to capture attention, emphasise a message and to ensure an audience remembers key parts of a message. Rule of two, three and four: This technique uses a list or series of two, three or four words and phrases - ‘We must work hard, create jobs and save the economy!’ Creating a pattern of words or phrases like this emphasises an idea or argument and becomes more memorable for the audience. Repetition: Repeating key words or phrases throughout a piece means an audience is more likely to remember key parts of a message. Exaggeration: Exaggeration is about emphasising the best or worst qualities or possibilities of something. It is designed to highlight these qualities or possibilities. Similes and Metaphors: Similes (a new road will be like a stake through the heart...) and metaphors (this new road is a stake through the heart) compare one thing to another. Like exaggeration it is designed to emphasise qualities. Rhetorical Questions: Rhetorical questions are questions that have only on real reasonable answer. They are designed to force an audience into a position where they must agree to some extent with what is being argued. Emotive Techniques These techniques are designed to make an audience connect emotionally to an argument and to associate different emotions with different parts of an argument Appeal to fear: This appeal is aimed to make an audience worried or concerned that there will be a negative consequence if an action does or does not take place (i.e if this law is passed we could all have our every move tracked.) Appeal to greed: This appeal, also known as the appeal to the hip-pocket (where you keep your wallet), is designed to appeal to our natural desire to have money or make money or have financial security. Appeal to patriotism: This appeal is designed to connect to feelings of pride we have for our country.