Persuasive Writing: Understanding the Techniques and Examples, Schemes and Mind Maps of English

Download Persuasive Writing: Understanding the Techniques and Examples and more Schemes and Mind Maps English in PDF only on Docsity! PERSUASIVE WRITING Presented To: Mam. Amna Saleem Presented By: M. Sameer Chaudhary (BS IT) MTN# 13470 Adnan Khalid (BS IT) MTN# 13420 PERSUASIVE ARGUMENTS Should have following  A claim  An opposing point of view  Evidence supporting the claim  Conclusion PERSUASIVE TECHNIQUES 1. Appeals by Association 2. Emotional Appeal 3. Loaded Appeal 1. APPEALS BY ASSOCIATION  Link an idea or a product to something or someone positive or influential  Bandwagon Appeal Taps into people’s desire to belong  Testimonials: Uses celebrities or satisfied customers to persuade.  Transfer Connects a product, a candidate or a cause with a positive image or idea. EMOTIONAL APPEALS Uses strong feelings, rather than facts to persuade.  Appeal to Pity: Taps into people’s compassion for others  Appeal to Fear: Preys upon people’s fear for their safety  Appeal to Vanity: Uses flattery to win people over.  Support What facts, examples and personal experiences are presented?  Organization What do you notice about the structure of the essay? How it begin? What is included in the body paragraph? How it ends?