Physicians Speak Out - Marketing - Lecture Slides, Slides of Marketing Management

Download Physicians Speak Out - Marketing - Lecture Slides and more Slides Marketing Management in PDF only on Docsity! 5 Two Quotes   “Let food be thy medicine and medicine be thy food.” -  Hippocrates   “Health is the capacity of the land for self-renewal.” -  Aldo Leopold Docsity.com 6 Agriculture and the Modern Production Paradigm “Modern agriculture has become highly industrialized in order to reliably produce the largest amount of plant and animal product possible while minimizing labor inputs. Through the incorporation of numerous components manufactured externally to the farm, including fertilizers, pesticides, and technology, the modern system manipulates the land to make it amenable to industrial processes. Typically, crops are produced as large-hectarage mono-cultures consisting of a single genotype planted across an entire field. Most farms using modern agriculture methods cultivate only a few crops grown in simple rotations such as wheat-fallow or maize-soybean. …” Docsity.com 9 Cornfield Photo source: Lone Black Rider via flickr.com. Some rights reserved. Docsity.com Animal Systems Photo Source: Wikimedia Commons : 3 Docsity.com 11 Poultry Photo Source: USDA Docsity.com 14 Not Soil Conservation Photo source: Gasper. USDA Natural Resources Conservation Service. Docsity.com 15 Soil Erosion Photo source: Gasper. USDA Natural Resources Conservation Service. Docsity.com 16 2005 United Nations Report   Millennium Ecosystem Assessment Synthesis Report, 2005 -  Developed by 1,360 leading scientists from 95 countries -  Core finding   “Over the last half century, humans have polluted or over- exploited two-thirds of the earth’s ecological systems on which life depends, dramatically increasing the potential for unprecedented and abrupt ecological collapses. Approximately 60% of the ecosystem services evaluated are being degraded or used unsustainably. Most ecosystem changes were the direct or indirect result of changes made to meet growing demands for ecosystem services―in particular the growing demands for food, water, timber, fiber, and fuel. …” Docsity.com 19 Fish Kill Photo Source: Iowa Department of Natural Resources Docsity.com 20 Ecology and Density “The trend in animal ecology shows, with increasing clarity, that all animal behavior patterns, as well as most environmental and social relationships, are conditioned and controlled by density … I have studied animal populations for twenty years, and I have yet to find a species devoid of maximum density controls … in all species one is impressed by one common character: If one means of reduction fails, another takes over.” — Aldo Leopold, 1946, The Land- Health Concept of Conservation Docsity.com 21 Specialization, Species Density, and Infectious Disease “The principles of ecology, epidemiology, evolution, microbiology and soil science operate in agro- ecosystems as well as in natural ecosystems. Although the owners of the businesses were probably shocked, I doubt if epidemiologists were surprised that Hong Kong chicken operations, housing up to a million genetically similar chickens, were susceptible to a rapid and devastating outbreak of disease last year [1997] …” Docsity.com 24 United States Antibiotic Use Source: Union of Concerned Scientists. (2001). Hogging it. Docsity.com 25 HUMANS (general populace) Antibiotics Via WORKERS Handling of feed, manure; transfer to family, community Via FOOD Slaughter, handling, consumption (undercooked meat, cross-contamination) Via ENVIRONMENT Contamination of ground and surface water, sprayfields by resistant bacteria AND undigested antibiotics from manure Bacteria Animals Routes of Human Exposure to Resistant Bacteria Docsity.com 26 Foodborne Illnesses in U.S.   >75 million cases yearly   325,000 require hospital care   5,000 deaths yearly   One-third are from tainted meat Docsity.com