Presentation of digital business management course, Cheat Sheet of Marketing Business-to-business (B2B)

Download Presentation of digital business management course and more Cheat Sheet Marketing Business-to-business (B2B) in PDF only on Docsity! S U B J E C T- E N T R E P R E N E U R I A L F I N A N C E NAME- VIVEK KUMAR - SEEMA - GURWINDER KAUR - HARJOBAN SINGH - SUPREET SINGH - NAAZDEEP KAUR 1 S W O T A N A LY S I S SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It’s a framework used to assess a company’s competitive position in the market and to develop strategic planning. Here’s a brief explanation of each component: 2 W E A K N E S S E S These are the things that you might need to improve to be competitive. These might be things like poor quality products, high levels of debt, an inadequate supply chain, or lack of capital. 5 O P P O RT U N I T I E S These are the external conditions that could potentially generate a positive impact on your business. This could be a market vacated by an ineffective competitor, a new international market, or access to a new population of customers. 6 T H R E AT S These are the external conditions that could damage your business’s performance. This could be things like increasing competition, lower demand for your product, or new regulations that make your current operations more expensive. 7