Lush Tierras Agri-Eco Resort: Affordable Prices and Unique Offerings, Thesis of Marketing Research

Download Lush Tierras Agri-Eco Resort: Affordable Prices and Unique Offerings and more Thesis Marketing Research in PDF only on Docsity! PRODUCT PRICING As the pandemic rate goes low, travels are being opened. We Filipinos missed the incredible feeling of traveling to Agri- Eco Resorts. Since price is an important role in every business. Lush Tierras have created an affordable service price for every customer. Products and services offered by Lush Tierras Resort. Table 1 will show the different products and services offered by Lush Tierras Agri-Eco Resort. Table 1 Price For Product and Services 1, Entrance Fee Below 2 yrs. od PB 0.00 3 to 12 yrs. old PB 99.00 13 to 17 yrs. old PB 119.00 Above 18 yrs. old PB 149.00 2. Cottages Castle Size Pp 1,499.00 Pavilion P 999.00 Kubo PB 299.00 Tent (Custom Made) PB 99.00 3. Pool Activities Kayak per hour Pp 99.00 Aqua Yoga per individual Pp 99.00 Water Sports per individual PB 69.00 3. Self-Harvest of Crops Cucumber per kgs. PB 39.00 Eggplant per kgs. PB 29.00 Strawberry per kgs. PB 449.00 Lettuce per kgs. PB 39.00 Baguio beans per kgs. PB 29.00 4. Seedlings LT Cucumber (50 seeds) 39.00 LT Eggplant (150 seeds) 39.00 LT Lettuce (200 seeds) 19.00 P PB LT Strawberry (150 seeds) PB 39.00 PB PB LT Baguio beans (100 Grams) 199.00 4. Field and Farming Activities Basic Training for Farming per session (Max. of 3 hrs.) PB 99.00 Field Recreational Activities (Whole day activities) PB 1,499.00 5. Rentals Convention Halls, Expo and Event Facility Rentals (1 month) BP 26,999.00 Convention Halls, Expo and Event Facility Rentals (1 week) Pp 6,749.00 Looking at the entrance fee prices reflected in Table 1, ages 1 to 2 yrs. old are exempted from the fee as part of our innovative service. While those aged three years and above who are categorized are priced at different prices. The fee that will be collected will be used for utilities and the sustainability of Lush Tierras. The business offers four kinds of cottages, these are Castle size, Pavilion, Kubo, and Custom-made Tent. These cottage sizes are made for each volume of customers entering Lush Tierras. These prices are openly based upon the mass of each cottage user. Overnight use of cottages will have separate fees. The time of opening for the business will start at 8 am to 5 pm and 7 pm - 4 am. The resort will be closed only on Sundays. For all the employees to have rest day in their duties. Lush Tierras will also offer three pool activities which are Kayak, Aqua Yoga, and Water Sports. The Yoga fee is based upon the routine given by the instructor. Water sports contain fun and exciting activities whose fees are based upon the used materials. The customers are also openly can pick desired crops for a lower fee. We set a low price since they are the ones who harvests the crops. The company will sell seedlings of cucumber, eggplant, strawberry, lettuce, and Baguio beans to our customers with a brand of LT which means Lush Tierras. This means that we own those seedlings which come from the crops we harvested in our vegetable garden. The field and farming activities will also be offered. Our target market is those who passionate and willing to learn and apply to farms. The Basic Farming Training is based upon outside learning institutions which are kind of unique that can be helpful for dedicated consumers. For our facility rentals, it will only be available for a large mass of expos, meetings, and events. Fees of rentals are based upon booking specific date and time. Booking of rentals has a minimum of 1 week. MARKETING STRATEGIES Lush Tierras will be applying the following marketing strategies. a. Product Strategy The product strategy of Lush Tierras Partnership includes product/service differentiation, and customer satisfaction. This will be the road map of the business towards success throughout its operation. a.1 Product/Service Differentiation The proposed business is different from other resorts in terms of the quality and variety of services offered. Lush Tierras resort is a unique one and the first agri-eco resort to be established in Benguet. To enhance the quality of services provided, this is done by training and monitoring each employee to maintain the quality and consistency of our services offered. Lush Tierras will not only offer water activities but will also offer farming activities. Farming activities such as harvesting different varieties of fruits and vegetables and can get a taste of our delicious homegrown food, which is prepared from scratch daily.