Download Production the Manufacture and Processing of Goods, Services | ANT 101 and more Study notes Introduction to Cultural Anthropology in PDF only on Docsity! ANT 101: Introduction to Sociocultural Anthropology Fall 2004, M,W,F 10:30 — 11:20, Chambers 1027 Prof. Eriberto P. Lozada Jr. Office Hours: M, W, F 9:30 – 10:30 am Office: Carnegie 01 T, Th 9:30 – 11:15 am or by appointment Telephone: 704-894-2035 Email: erlozada@davidson.edu Web: http://www.davidson.edu/personal/erlozada Lecture Notes, 15 October 2004 Fieldwork Project due 5 November Production: the manufacture and processing of goods, services, or merchandise, including their design, treatment at various stages, and administration and support services Consumption: the use of goods and services in which the object or activity becomes simultaneously a practice in the world and a form in which we construct our understandings of ourselves in the world Studying Consumption consumer culture: some see consumption as “cultural imperialism” – capitalist culture as embodying selfish, dehumanizing, and materialist values changes in production are accompanied by changes in consumption; Miskito used to depend on turtles for consumption, as described by Nietschmann, but with development and the industrialization of the turtle industry, turtles are now a commodity and the food that the Miskito eat are commodified – need money to buy imported food; results in dramatic change in “food culture” of Miskito others see acts of consumption as “resistance” – local expressions of identity (as we saw in the freestyle rap video); ‘mass culture’ is a genuine popular creation, expressive of the real concerns and aspirations of everyday people consumption and postmodernity – consumption as a symbolic rather than an instrumental activity; postmodern society is “a society organized around the consumption, rather than the production of goods and services Modernity Postmodernity production (engineers are central) consumption (marketers are central) Fordism “flexible accumulation” unified culture (metanarrative) fragmented culture (multiple narratives) Substance symbol
