Download Quantitative Research and Qualitative Research and more Slides English in PDF only on Docsity! Quantitative Research and Qualitative Research To describe and list down the similarities and differences of quantitative research and qualitative research Learning Objective Qualitative Research It is also used to uncover trends in thought and opinions, and dive deeper into the problem. Data collection methods vary using unstructured or semi-structured techniques. Some common methods include focus groups (group discussions), individual interviews, and participation/observations. The sample size is typically small, and respondents are selected to fulfill a given quota. Similarities and Differences of Qualitative and Quantitative Quantitative Research It is used to quantify the problem by way of generating numerical data or data that can be transformed into useable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables – and generalize results from a larger sample population. It uses measurable data to formulate facts and uncover patterns in research. Similarities and Differences of Qualitative and Quantitative Quantitative Research Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys – online surveys, paper surveys, mobile and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations. Similarities and Differences of Qualitative and Quantitative Standards Researcher’s involvement with the object/subject of the study Qualitative Research Subjective; sometimes personally engaged Quantitative Research Objective; least involvement by the researcher Similarities and Differences of Qualitative and Quantitative Standards Expression of data, data analysis and findings Qualitative Research Verbal language (words, visuals, objects) Quantitative Research Numerals, statistics Similarities and Differences of Qualitative and Quantitative Standards Research plan Qualitative Research Takes place as the research proceeds gradually Quantitative Research Plans all research aspects before collecting data Similarities and Differences of Qualitative and Quantitative Standards Purpose Qualitative Research Makes social intentions understandable Quantitative Research Evaluates objectives and examines cause-effect relationships Similarities and Differences of Qualitative and Quantitative Standards Data-analysis technique Qualitative Research Thematic codal ways, competence-based Quantitative Research Mathematically based methods Similarities and Differences of Qualitative and Quantitative Standards Style of expression Qualitative Research Personal, lacks formality Quantitative Research Impersonal, scientific or systematic Similarities and Differences of Qualitative and Quantitative
