Research Paper about the, Essays (high school) of Business

Download Research Paper about the and more Essays (high school) Business in PDF only on Docsity! PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA Chapter I The Problem and its Background Introduction The brand of a product reflects the value of the goods and services which are introduced to consumers. When they recognized the product through the social media marketing activity, that business can achieve to become a brand that has been categorized from other similar goods and services that also offered by other business. They can have a special position on consumers' mind and build a business identity. This type of marketing construction is directly proportional to the communication between the business brand and to the consumers because of the greater the power of communication between the brand and the customer, the higher the consumers’ brand preference and brand loyalty. But the crucial part of this is, the power of direct choice of a customer and their loyalty, they might not listen or pay attention to the advertisement or marketing activity on social media. Therefore, business is carrying out studies to attract their potential customers’ attention, to be permanent in their minds, to create a positive brand image and to increase brand loyalty. According to Biljin Yusuf (2018), all of those can be achieved by applying all communication channels they have in brand communications to create brand value or to protect brand value. Nowadays everyone is being linked in this type of media, social media. Social media has a lot of benefits that can give an individual. Social media websites including Facebook that has been a famous kind of website for all. Facebook was created by Mark Zuckerberg in 2004 that 1|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA influenced the world with the effect called (“The Facebook Effect”. After that many other types of social media was also created by many programmers that also became a hit for other users (Tritama et al. 2016). After that 2 years later, a new social media came up with the name Twitter. It was created by Jack Dorsey, a programmer from United States. Twitter rose up and replaced Facebook as the highest level of the company’s revenue in 2018. Then, Instagram emerged in 2010 and became popular in 2013, that was created by Kevin Systorm, a programmer from Massachusetts. Instagram attract many people including business people, even artist used Instagram to promote their new song. Before its purposes only includes communication and entertainment but as years go by, it became wider and it can now also be used for marketing activities. Since we now have a competitive environment, branding is an important competitiveness factor, especially on large ones, that differentiates similar goods and services that produced by different firms considering the likes and dislikes of potential customers for their product to be preferable. Social media marketing on Facebook Instagram and Twitter allows a business an opportunity to perform activities such as creating their profiles and introducing online customer service, product information and special offers in a simple, cheap, and continuous way (Breitsohl et al., 2015). According to a report from London, United Kingdom-based consultancy We Are Social, (2018) the Philippines topped the world in terms of social media usage as the number of users in the country hit 67 million people. The number of Facebook users in the Philippines was given by Statista DMO and said that from 2017 Facebook users in the Philippines has 41.2 million, for 2018 we have 42.6 million and the expected number or Facebook users for 2019 2|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA were approximately 12.4 million Instagram users in Philippines of which 64.6 percent were female and 35.4 percent were male ( Hughes, 2019). While — with twitter, one has to get connected to the latest information on what they find interesting. Each tweet is 140 characters in length. One can still follow the tweets regardless of whether they do not tweet at all, and also there is no limit as to how many tweets one can send within a given day. In 2019, the number of active Twitter users is projected to reach 10.4 million, up from 5.5 million in 2014. 2. Social Media Marketing Activities Apart from social media, Filipinos also used the internet to watch videos on Youtube and access news sites. While social media has its increasing number of users, some investigators support businesses to develop their social media strategies and to connect their brands online. As of end-2017 Filipino consumers spent around 2.16 billion on shopping online. It includes travel expenses, electronic goods, digital music, clothes, etc. Moreover, some firms predicted social media marketing importance, by using social media as an integrated marketing medium. Social media marketing activities effectively enhanced equity by introducing new values to their possible customers rather than the traditional marketing media (ElAydi, 2018). Therefore it was concluded that the brand's social media platforms offer various methods to individuals who use it to interact and communicate with other users and brands for commerce. Social media marketing can give users and potential customers interaction (communication and sharing of content), accessibility, credibility (entertainment and customization), trendiness and online communities. 5|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA 2.1. Interaction is one of the independent variables for this research. A Facebook account or page can notify all its followers of the specific subject quickly and simultaneously (ElAydi, 2018). Unlike the traditional way of communication channels, social media facilitate the interaction, content sharing and collaboration of business with their customers (Wang, 2012). By social media interactive communication between the customer and the business, it is now possible for the requests for needs of customers, it also utilizes their opinions and suggestions on the product and also their rating after obtaining the goods and services (ElAydi, 2018). 2.2. The social media is easily reachable and takes minimum or the social media is easily reachable and takes minimum or no cost of usage. Its enormous number of users can prove that it is accessible to use. 2.3. The credibility of social media marketing is entirely about delivering the message of a product in a cleat way to the individuals, founding credibility for what u say or do, linking emotionally with the target audience, create motive to the buyer and generating customers’ loyalty (ElAydi, 2018). Social media marketers should provide entertaining shares or entertainment as one of a component that is under credibility, they should also encourage liking and sharing of a large number of individual users so they can be able to turn it into an advantage (Schivinski and Dabrowski, 2015). Credibility also includes customization as its second component ‘customization’ it is an act of creating a customers' satisfaction based on the contact of the business with individual users (Seo and Park, 2018). 6|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA 2.4. Trendiness as another component of social media marketing activities means introducing the latest or current information on products for customers (Godey et al. 2016). 2.5. Last component is the online communities, a business is able to exploit the social media to form a community related to its products (ElAydi, 2018) 3. Brand Awareness In marketing, Awareness refers to a measure of how a brand, firm and product is known (WebFinance Inc. 2017a). Brand awareness was defined as the strength of a brand's presence in the consumers' mind". That means brand awareness is a customer's ability to identify a brand and its product(s). Brand associations can be assumed as "whatever customer connects to brand, it can involve customers’ image-making, an outline of the product, consumer's conditions, company awareness, product or service characteristics, signs and symbols of the brand". It involves numerous episodes, ideas, facts and instances that include a network of brand knowledge (ElAydi, 2018). Operational Framework This study is anchored with the Social Media Theory by JC Social Media — Social Media Agency. Brand Awareness OMe] s SWRA MI PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA Instagram allow us to sell to consumer quite directly. Furthermore, LinkedIn lead-generation is a powerful tactic in the B2B world and very much utilizes social media to make sales. Scope & Delimitation This study focuses on how students are being aware in social media marketing on social media apps. The profile of the students includes their age, gender and the frequency of hours they used in social media apps. The respondents of this study consisted of 60 students in each sections at Perpetual Help College of Manila - Jonelta during the academic year of 2019-2020 Statement of the Problem 1. Participants Demographics; Age; Gender; Frequency (Time) of using social media apps namely Facebook, Instagram and Twitter. 2. How can brand awareness be an influence to consumers through social media? 2. 1. What factors does it become an influence to an individual? May it be in: 10|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA - Personality - Lifestyle - Preference, and - Attitude 3. Which social media marketing activity has the best way to increase a brand awareness? Is it, Interaction (Communication and Sharing of Content), or Accessibility, or Credibility (Entertainment and Customization), or Trendiness, or Online Communities. 4. Does social media marketing increase the individual’s intention to continuously buy their product on the same brand? 5. How often do an individual buy a product that they saw online? Hypothesis of the study H.1. Brand awareness that influence consumers through social media. H.2. Social media marketing increase individual’s intention to continuously purchase a product on the same brand. H.3. Brand awareness influence the personality of an individual. H.4. Brand awareness influence the lifestyle of an individual. H.5. Brand awareness influence the preference of an individual. 11|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA H.6. Brand awareness influence the attitude of an individual. Assumption of the study This study are based on the following assumptions: 1. It depends on how long (minutes/hours ) do the students use social media apps before they see an advertisement/commercial/marketing activity of a brand, company or firm. 2. The (online) marketing strategy of the company or firm will be the basis of a student (Social Media users) / potential customers if they will patronize the products or if they will be aware of the brand. 3. The respondents will answer all questions honestly. Significance of the study The study wants to give a better understanding about the impact of social media marketing on brand awareness through Facebook. The results of the study will benefit the following sectors: 12|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA Fauser et al. (2011) claim that even though communication is a key dimension of social media networks, not all categories of platforms are similarly suited to all marketing objectives since most of the platforms are not equally suited to information, partnership and even for the development of friendships. Some of the social media platforms is not for those marketing strategies that a seller needed for his/ her products. Also, some of the social media platforms is not suited for both seller and the buyer. According to the study of Ernst.J et al., (2011) Found that the companies (brands) are gradational measure their advertising precedence to align better with today’s buyers. Therefore, it is the accumulate of the social media network services in brand management and marketing that gives us the attention of social media network. Kim and Ko (2012). In social media it is possible to have a functional role in marketing actions of businesses with framing, defining and applying marketing activities in effective way in social media. Also Kim and Ko have categorized that social media marketing have activities for luxurious as entertainment, interaction, trendiness, customization, and word of a mouth communication. Tsimonis and Dimitriadis 2014. have found that social media is the center of today’s business strategy and popularity of social media, cost- cutting measures and activities of competitors on social media motivate marketers to carry out social media marketing activities. Kumar and Singh (2013) the case that how social media as marketing communication that help in improving brand equity and customers relationship. They found that using social 15|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA media strategy became successful campaign by the company and its capable of improving of strong brand and strengthen in the customer relationship through social media. As indicated by Google, The condition of advanced and web promoting in the Philippines presents colossal and extensive ramifications for exponential development for organizations employing the online course. Entrepreneurs can take a gander at every one of these changes and additional knowledge on which of these channels can deliver the most positive outcomes. Web- based life positions among the top online exercises for some online Filipinos, within any event 39% checking internet based life organizes first before doing some other online exercises. The achievement of advanced advertising in the Philippines likewise rides in theexceptional accomplishment of web-based life in the nation, with at any rate 64% of online Filipinos depending on data from web-based social networking channels affecting their buy choices. The utilization of web-based life advertising presents a colossal open door for advanced showcasing in the Philippines in general, concentrating on creating brand mindfulness by interfacing or collaborating with potential clients. Building up this association and compatibility with online clients is urgent to impacting the purchasing behaviors of online Filipinos as 89% do peruse what other individuals post or remark about a specific brand, item or administration. Web-based business is gradually grabbing steam in the Philippines as an ever-increasing number of Filipinos are becoming accustomed to shopping or purchasing things on the web. For Filipinos who do take part in online buys, 53% still go for the money course, 36% utilize their charge cards while 10% go for bank moves to make buys. 16|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA This introduces a major open door for business people anticipating offering their items and administrations online through their own e-Stores or other online commercial centers. The ascent of internet-based life and other intuitive channels make it simpler for organizations to make brand mindfulness, considering the way that over 85% of online Filipinos do watch recordings of the brands, items, or administrations they are examining to buy on the web. In the Asia Digital Marketing Yearbook 2012, it was featured that 35% of Filipino Internet clients wouldn't fret getting on the web advertisements, as long as these are significant to their needs. An overview from Nielsen even referenced that 83% of these Filipino clients state their lives were made simpler on account of applicable publicizing. Facebook Facebook was launched on 2004 and it have over 800 million active users. 350 million users in Facebook through mobile devices. The average of Facebook user that estimated that’s have at least 100 friends that connected in the community pages, groups and also in events. In Facebook there are more than 70 languages available that can used. Facebook is become a most popular tool when it comes to marketing. In 2011 other company launched a new service for a marketers and it have creative agencies which have online platforms (portal) that allows a marketers and any creative designs of agencies to build a brand promotion on Facebook. According to Bhagwat and Goutam (2013). They highlight that the social technology is connecting the people to share information’s and other things to each other. Based on their study, they found Facebook to be the leading social media in newt working sites. They also provided 17|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA both a potential advertiser and a potential client simultaneously. The client produced substance, or tweets, goes about as a significant wellspring of promoting and brand overseeing. Audience According to Alalwan et al.(2017).it emphasize the necessity to a study and examine the Impact of Social Media platform including Facebook,Instagram and Twitter to return on investment of marketing expenditure in the form of promotional activities that aim and reaching the targeted customers. According to Evans (2010). The audience is really in control in these social media communities, in how much value they put into that message, how they interpret it and how they propagate that message to their own social media network. When you know not only who your audience is, but what your members tend to do in social media, you make your strategy easier to implement and at a smaller cost. You also tremendously raise your chances for a successful venue into social media. Goal Another significant objective of web-based social networking showcasing is to increment social capital. According to Powell (2009)social capital alludes to "both the system of connections you have and the entrance to assets gave in that" (p.77). To put it plainly, social capital rotates around an organization creating and keeping up associations with its clients. A few people may ask why an organization would concentrate on social capital instead of money 20|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA related capital; the appropriate response is that social capital is an aberrant yet indispensable methods of increasing budgetary capital. Brand As a stated of Lovett & Staelin (2016). For branding Social Media has importance the role of strategic importance for remaining, informing and entertaining the consumers, in relation to particular brand. Also appreciate that 54% of decision processes that have effectively Social Media communications. Social Media is an essential part of marketing strategy in online settings and organizations it also need allocate the necessary resource to manage their online brand communication. Otherwise if these discussions come from third-party experts or consumers perception reviews. Marketing Through Social Media & Brand Awareness In the terms of the topic of the study The Impact of Social Media Marketing on Brand Awareness through Facebook, but this is important to define the terminology of marketing referred to the topic. According to the American marketing association, marketing is an organizational that function and set of processes of creating, communicating and delivering value to the customers and to manage customer in a relation in a way that benefits the organization and its stakeholders. Therefore for the sake of the study, its focus only on the branch of marketing which brand awareness or brand management is process of communicating the value to the customers. 21|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA According to Bamini KB et al., (2013) Online marketing communications, specifically, E-WOM, Online Communities, and Online Advertisement are effective for promoting brand and product through the company's website and social media platforms. Meanwhile, the respondents are interested in engaging and sharing their feedback on the product through social media marketing to increase purchase intentions. Fournier & Avery (2011) Companies have found social media as a place where they can gain rich, unmediated customer insights much faster than before. This has given Social media an ability to boost brand awareness; encourage people to try products/services which might eventually lead to more sales returns especially when the campaign happens to go viral (Barwise & Meehan 2010). Typically a good brand is not about being chosen over a competitor in the market segment, but rather, It should offer a solution to the prospects problem. The effect of social media on consumer’s behavior includes a wide spectrum of activities ranging from informing, sharing ideas and attitudes to acquire awareness and understanding, and visualize post-purchase behavior without purchasing (Tatar and Erdogmus, 2016). This leads businesses to be more interactive by giving the consumers a enough information that they need to know about the product and in marketing communications and to find innovative applications to make products and brands more affordable through online marketing efforts via social media communication channels. These practices, which express social media marketing activities, include actions that encourage consumers to choose products and brands and that target marketing messages to other consumers online. 22|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA additional knowledge on which of these channels can deliver the most positive outcomes. Web- based life positions among the top online exercises for some online Filipinos, within any event 39% checking internet based life organizes first before doing some other online exercises. The achievement of advanced advertising in the Philippines likewise rides in the conceptional. accomplishment of web-based life in the nation, with at any rate 64% of online Filipinos depending on data from web-based social networking channels affecting their buy choices. The utilization of web-based life advertising presents a colossal open door for advanced showcasing in the Philippines in general, concentrating on creating brand mindfulness by interfacing or collaborating with potential clients. Building up this association and compatibility with online clients is urgent to impacting the purchasing behaviors of online Filipinos as 89% do peruse what other individuals post or remark about a specific brand, item or administration. Web-based business is gradually grabbing steam in the Philippines as an ever-increasing number of Filipinos are becoming accustomed to shopping or purchasing things on the web. For Filipinos who do take part in online buys, 53% still go for the money course, 36% utilize their charge cards while 10% go for bank moves to make buys. This introduces a major open door for business people anticipating offering their items and administrations online through their own e-Stores or other online commercial centers. The ascent of internet-based life and other intuitive channels make it simpler for organizations to make brand mindfulness, considering the way that over 85% of online Filipinos do watch recordings of the brands, items, or administrations they are examining to buy on the web. In the Asia Digital Marketing Yearbook 2012, it was featured that 35% of Filipino Internet clients 25|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA wouldn't fret getting on the web advertisements, as long as these are significant to their needs. An overview from Nielsen even referenced that 83% of these Filipino clients state their lives were made simpler on account of applicable publicizing. Generation idea's thought is centered around the customers idealness of reasonable item accessibility what's more, the association behind ought to in this way center around building up the reasonableness factors. The item idea is concentrating on buyers supporting the quality highlights of the item what's more, hence the association should keep building up their item all things considered. The selling idea focuses on the possibility that huge advancements and selling try is required for the item to sell. Advertising idea is focused on the possibility that they convey better satisfaction of requirements and needs of target markets than competitiors. (Kotner,Armstromg &al, 2013, 10-11) 26|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA Chapter 3 Research and Methodology This chapter discusses the research design and sources of data as well as the participants of the study, instrument and validation, data gathering procedures, treatment and analysis of data, and ethical consideration Research Design This chapter contains research design, sources of data, participants of the study, instrumentation and validation and data gathering. In this topic the scholars use Quantitative Research to know the number of students who lend their time using social media namely Facebook, Instagram and Twitter and the effects of brand awareness in media marketing. Sources of Data The primary sources of data were the grade 11 and 12 students of Perpetual Help College of Manila. Through answering the self-made questions, the researcher obtained the information needed for the analysis of data to complete the study. Participants of the Study The researchers used total 60 respondents in senior high school in Perpetual Help College of Manila determining the awareness of individual based on their preferences in media marketing using social media app. The respondents should be using social media and will be responsible to 27|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA through Facebook, Instagram and Twitter. This self-made questions is composed of the awareness of students. The researcher instruments was presented to the research adviser for initial checking. For further validation, the researchers consulted an expert in the field of marketing, language and statistics who provided comments and possible recommendations. Data Gathering Procedure The researcher gained the permission from the senior high school teachers of Perpetual Help College of Manila to allow the researchers to conduct the study. The researchers will survey room by room with the consent of the subject teachers. Then, the questionnaires were reproduced and released to the respondents. The gathered data were organized, tallied, and subjected to statistical analysis. Treatment Analysis and Data The data that will be gathered coming from the participants will be interpreted by the researchers by analyzing, tabulated and subjected to the following statistical tools: 1. Frequency, percentage distribution and ranking were used to describe the respondent’s profile. 2. Frequency, percentage distribution and ranking were used to determine if brand awareness influence the respondents to buy a product. 30|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA 3. Frequency, percentage distribution and ranking were used to determine how come brand awareness influence them. 4. Frequency, percentage distribution and ranking were used to get which social media marketing activities has the best way to increase brand awareness. 5. Frequency, percentage distribution and ranking were used to describe if social media affects the respondents to continuously buy product on the same brand. 6. Frequency, percentage distribution and ranking were used to describe how often do the respondents buy a product that they saw online. Ethical Consideration The researchers let the participants know their rights based on the following: Permissions was first sought from the research adviser of the. Participants are allowed to hide their identities if there is a sensitive question that they are going to answer. They can also sue the researcher if there are leakages or if they spread out the personal information about the participants. The participants should be given a waiver coming from the interviewee or researchers and it serves as evidence that they can use in the future if ever there is a problem like outflows of their own answers. 31|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA Chapter 4 RESULTS AND DISCUSSION This chapter presents the quantitative data gathered with the corresponding interpretation and analysis. 1. Participants demographics in terms of; - Age - Gender - Frequency of using social media apps Table 1 Participants Demographics Frequency Percentage Rank 15 years old 2 3.33 3 16 years old 23 38.33 1 Age 17 years old 23 38.33 1 18 years old 11 18.33 2 19 years old and above 1 1.67 4 Gender Male 22 36.67 2 Female 38 63.33 1 3 - 5 hours 18 30 1 Number of hours 6 - 8 hours 17 28.33 2 using Social Media 9 - 11 hours 9 15 3 apps 11-13 hours 9 15 3 32|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA out of four factors, 24 or 40% of the respondents picked factor 2 (in Lifestyle) which ranked first out of four factors, 18 or 30% of the respondents picked factor 3 (in Preference) which ranked second out of four factors, 4 or 6.67% of the respondents picked factor 4 (in Attitude) which ranked fourth out of four factors. To sum it up, majority of the respondents picked brand awareness affect in respondents “Lifestyle”. 3. Which Social Media Marketing has the best way to increase a brand awareness? Table 3 Social Media Marketing Activity is the best way to increase brand awareness Frequency Percentage Rank 1. Interaction (communication and 29 48.33 1 (sharing of content) 2. Accessibility 10 16.67 3 3. Credibility (entertainment and 12 20 2 (and customization) 4. Trendiness 8 13.33 4 5. Online Communities 1 1.67 5 Table 3 shows the different Social Media Activity that increase brand awareness of an individual. Social Media Marketing Activity 1 is Interaction that includes the communication and sharing of content, Social Media Marketing Activity 2 is Accessibility, Social Media Marketing Activity 3 is Credibility that includes entertainment and customization, Social Media Marketing Activity 4 is Trendiness, and last Social Media Marketing Activity 5 is Online 35|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA Communities. 29 or 48.33% of the respondents chose Interaction which ranked first out of five (5) Social Media Marketing Activity. 10 or 16.67% chose Accessibility which ranked third out of (5) Social Media Marketing Activity. 12 or 20% of the respondents chose Credibility which ranked second out of five (5) Social Media Marketing Activity. 8 or 13.33 of the respondents chose Trendiness which ranked fourth out of five (5) Social Media Marketing Activity. 1 or 1.67% of the respondents chose Online Communities which ranked fifth out of five (5) Social Media Marketing Activity. To sum it up, the social media marketing activity that has the best way to increase brand awareness is Interaction that includes communication and sharing of content. 4. Does Social Media marketing increase the individual’s intention to continuously buy a product on the same brand? Table 4 Continuously by a product on the same brand Frequency Percentage Rank 1. Strongly Agree 11 18.33 2 2. Agree 38 63.33 1 3. Disagree 10 16.67 3 4. Strongly Disagree 1 1.67 4 Table 4 shows that, does social media marketing, of a brand, increase an individual’s intention to continuously buy a product on their brand. 11 or 18.33% respondents answered “Strongly Agree”, 38 or 63.33% respondents answered “Agree”, 10 or 16.67% respondents answered “Disagree”, and only 1 or 1.67% respondent answered “Strongly Disagree”. This 36|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA means majority of the 60 respondents agree that social media marketing of a brand can increase an individual’s intention to continuously buy a product on their brand. 5. How often do an individual buy a product that they saw online? Table 5 How often do they buy a product online Frequency Percentage Rank 1. Always 8 13.33 3 2. Sometimes 34 56.67 1 3. Often 18 30 2 The last table which is Table 5 shows how often do an individual buy a product that they saw online. 8 or 13.33% of the respondents answered, they always buy product that they saw online, 34 or 56.67% of the respondents answered, they sometimes buy products that they saw online, and 18 or 30% of the respondents answered, they often buy product that they saw online. To sum it up, the majority of the 60 respondents sometimes buy product that they saw online. 37|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA 2. As of, Brand awareness can influence the respondents There were 12 or 20% respondents who answered “Strongly Agree”, 41 or 68.33% respondents answered “Agree”, 5 or 8.33% respondents answered “Disagree”, and 2 respondents answered “Strongly Disagree”. 3. As of the factors (brand awareness) that may be influenced in an individual 14 or 23.33% of the respondents picked factor 1 (in Personality) which ranked third out of four factors, 24 or 40% of the respondents picked factor 2 (in Lifestyle) which ranked first out of four factors, 18 or 30% of the respondents picked factor 3 (in Preference) which ranked second out of four factors, 4 or 6.67% of the respondents picked factor 4 (in Attitude) which ranked fourth out of four factors. 4. As of which among the social media marketing activities has the best way to increase brand awareness. 29 or 48.33% of the respondents chose Interaction which ranked first out of five (5) Social Media Marketing Activity. 10 or 16.67% chose Accessibility which ranked third out of (5) Social Media Marketing Activity. 12 or 20% of the respondents chose Credibility which ranked second out of five (5) Social Media Marketing Activity. 8 or 13.33 of the respondents chose Trendiness which ranked fourth out of five (5) Social Media Marketing Activity. 1 or 1.67% of the respondents chose Online Communities which ranked fifth out of five (5) Social Media Marketing Activity. 40|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA 5. As of Social Media marketing increase the individual’s intention to continuously buy a product on the same brand. 11 or 18.33% respondents answered “Strongly Agree”, 38 or 63.33% respondents answered “Agree”, 10 or 16.67% respondents answered “Disagree”, and only 1 or 1.67% respondent answered “Strongly Disagree”. 6. As of how often do an individual buy a product that they saw online. 8 or 13.33% of the respondents answered, they always buy product that they saw online, 34 or 56.67% of the respondents answered, they sometimes buy products that they saw online, and 18 or 30% of the respondents answered, they often buy product that they saw online. Conclusion Based on the findings of the study, the following conclusions were drawn: 1. To sum it up, the majority of the respondents were 16 years old and 17 years old, female and had been using Social Media apps for 3 — 5 hours daily. 2. Majority of the respondents agree that brand awareness influenced them to buy a product. 3. Majority of the respondents picked brand awareness affect in respondents “Lifestyle”. 4. The social media marketing activity that has the best way to increase brand awareness is Interaction that includes communication and sharing of content. 41|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA 5. Majority of the 60 respondents agree that social media marketing of a brand can increase an individual’s intention to continuously buy a product on their brand. 6. The majority of the 60 respondents sometimes buy product that they saw online. Future Directions Based on the findings of the study, the following future directions were drawn: 1. The researchers suggest that if you plan to buy your desired product, you must take time to read the technical specifications carefully, and not purchase just looking a picture, on the basis of the cover write-up and advertisement. 2. The researchers recommend before you buy in social media, you need to read the feedback of other customers and be aware for choosing the brand that you will buy. 3. For the teacher, the scholar suggest that they should guide the students when it comes to picking or recognizing the quality ofproducts when it comes to an brand awareness 4. For the students, the researchers suggest that if you have a plan to buy yourdesired product, you must take time to read the technical specifications carefully, and not purchase just by looking at a picture, on the basis of the cover write-up and advertisements. 5. The parents should be aware of the products that their buying and also guide their children on what they are buying. 6. -Suggestions for Future Research 42|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA WAIVER OF THE RESPONDENTS 1, (Optional) voluntarily and willingly give out personal information in compliance to the survey of the study entitled “THE IMPACT OF SOCIAL MEDIA MARKETING IN THE AWARENESS OF SENIOR HIGHSCHOOL STUDENTS IN PERPETUAL HELP COLLEGE OF MANILA SENIOR HIGH SCHOOL DEPARTMENT THIS A.Y. 2019-2020”. Rest assured that all information and answers provided on this interview will remain highly confidential. All details will be used for academic purposes only. Any usage of personal information written on this interview will make the researchers liable for the action. Signature of the participant 45|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA To Respondent, We are currently conducting our research entitled; “Impact Social Media Marketing on Brand Awareness of Senior High School Students in Perpetual Help College of Manila” as a partial fulfillment of our course requirements for the subject Practical Research 2 at Perpetual Help College of Manila. In this light, we are humbly requesting for your time and effort to go over this questionnaire as your responses will be very much helpful in achieving the purpose of our research. Rest assured that the information you will provide will be kept confidential and will be used for research purposes only. Thank you! Caalim, Patricia Agatha M. Callueng, Gisele G. Chavez, Eugene Angelo Q. Guardo, Jhazmin Cheska P. Peralta, Kristine Joy R. Samson, Patricia Mae A. Researchers/Group Members Demographic Profile: Name (Optional): Age: Sex: Number of hours using Social Media: 013-5 hours O16 - 8 hours O19 - 11 hours 0111 - 13 hours 014 hours and above 46|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA Questions: 1. Does brand awareness influence you to persuade a product? Strongly Agree Agree Disagree Oo oOo 0 0 Strongly Disagree If Strongly Agree / Agree, how come I became an influence to you? in Personality in Lifestyle in Preference Oo oO O88 0 in Attitude 2. What do you think is the best relationship between social media marketing to brand aware for a customer like you? 0 Interaction (communication and sharing of content) O Accessibility Oo Credibility (entertainment and customization) O Trendiness O Online communities 3. Does social media marketing affects you to continuously buy a product on their brand? Oo Strongly Agree Oo Agree Oo Disagree 47|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA References: Bilgin Y. (2018),The Effect Of Social Media Marketing Activities On Brand Awareness, Brand Image And Brand Loyalty, BMIJ. (2018). 6(1): 128-148 http://dx.doi.org/10.15295/bmij.v6i1.229 Breitsohl, J.. Kunz, W. H. and Dowell, D. (2015). Does the host match the content? A taxonomical update on online consumption communities. Journal of Marketing Management, 31(9-10) 1040-1064. ElAydi, H.O. (2018) The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt. 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(2009). 33 million people in the room: How to create, influence, and run a successful business with social networking. Upper Saddle River, NJ: FT Press. 51|Page PERPETUAL HELP COLLEGE OF MANILA 1240 V.Concepcion Street, Sampaloc Manila 1008 SENIOR HIGH SCHOOL DEPARTMENT —- JONELTA C. (2006), ‘Welcome to Facebook Everyone’. The Facebook Blog. Facebook.com, (2011) “Information for Parents and Educators.” Facebook. [Accessed on December 20 2017 at: www.facebook.com. https://sproutsocial.com/insights/facebook-stats-for-marketers/ Evans, L. (2010). Social media marketing: strategies for engaging in Facebook, Twitter & other social media. Pearson Education. 52|Page