Retail Banking Products - Banking - Lecture Slides, Slides of Banking and Finance

Download Retail Banking Products - Banking - Lecture Slides and more Slides Banking and Finance in PDF only on Docsity! Retail Banking Products FUNDAMENTAL ASSUMPTIONS 1.CUSTOMERS ARE DIFFERENT 2.THEIR NEEDS ARE DIFFERENT 3.NEED FOR DIFFERENT FINANCIAL SERVICES 4.CAN BE GROUPED BASED ON NEED PYRAMIDS 5.CAN BE GROUPED ON THE BASIS OF INCOME CONTD. • ON THE BASIS OF AGE • GEOGRAPHY • PROFESSION • EMPLOYMENT • GENDER • FAMILY SIZE CONTD. NEED LEVEL • PHSIOLOGICAL NEEDS • SECURITY/SAFETY NEEDS • SOCIAL NEEDS MATCHING BANKING/FINANCIAL PRODUCTS • CORE SAVINGS A/C • PERSONAL ACCIDENT COV. • HOUSING LOANS • R/D,F/D,LIC WITH LOW PREMIUM,LONG TENOR • TAX PLANNING • CONSUMER LOAN,PERSONAL LOAN,HOME LOAN,CAR LOAN,PROFESSIONAL LOAN CONTD. NEED LEVEL • ESTEEM NEEDS • SELF ACTUALIZATION NEEDS MATCHING PRODUCTS • SPECIAL FD,PREMIUM SB A/C,CURRENT A/C,PLATINUM CARD,2ND HOUSING LOAN,DÉCOR LOAN,SPECIAL INSURANCE • PENSION LOAN,REVERSE MORTGAGE,SENIOR CITIZEN DEPOSITS,PENSION PLAN IN INSURANCE EXPECTATION OF RETAIL CUSTOMERS • RIGHT PRODUCT MIX • RIGHT CHANNEL MIX • STRUCTURED PROCESS TIME • DELIVERY OF THE PROMISES • SATISFACTORY SERVICE EXPERIENCE FROM DELIVERY CHANNELS AND STAFF