Creative Brief Template for Marketing Projects, Study notes of Marketing

Download Creative Brief Template for Marketing Projects and more Study notes Marketing in PDF only on Docsity! SAMPLE CREATIVE BRIEF PROJECT NAME CLIENT BRAND PRODUCT(S) CONTACT INFORMATION NAME & TITLE PHONE EMAIL MAILING ADDRESS DATE: AUTHOR: PROJECT OVERVIEW PURPOSE | Project Summary OBJECTIVES | Goals, Outcomes, Measurable Objectives MARKETING GUIDELINES & MATERIALS What are the fundamental components of the project? OBJECTIVES & GOALS What does the project work to achieve? TARGET AUDIENCE BRAND TARGET | who is the brand’s target audience? (include research & findings) PROJECT TARGET | who are we trying to reach with this specific project? (personas) VOICE BRAND PERSONALITY | what characteristics define the brand? PROJECT TONE | what traits are we trying to convey? MESSAGE THE TAKEAWAY | what is the key idea to be remembered? TAG LINE | prepared copy, key words, or theme from the client