Scheduling techniques and sale promotions | ADV 205 - Principles of Advertising, Quizzes of Banking Law and Practice

Download Scheduling techniques and sale promotions | ADV 205 - Principles of Advertising and more Quizzes Banking Law and Practice in PDF only on Docsity! TERM 1 Push Strategies DEFINITION 1 marketing advertising and sales promotion activities aimed at getting products into dealer pipeline and accelerating sales by offering inducements to dealers, retailers and salespeople. Getting stuff into stores TERM 2 Pull Strategies DEFINITION 2 Marketing, advertising and sales promotion activities aimed at inducing trail purchase and repurchase by consumers, getting people into stores. TERM 3 Trade promotions DEFINITION 3 Promotion activities aimed at wholesalers and retailers to induce product purchase, display and consumer sales promotion. TERM 4 Trade advertising DEFINITION 4 advertising of goods and services to intermediaries to stimulate wholesalers and retailers to buy goods for resale to their customers or for use in own businesses TERM 5 Trade concentration DEFINITION 5 more products being sold by fewer retailers TERM 6 Slotting allowances DEFINITION 6 fees manufacturers pay to retailers for privilege of obtaining shelf or floor space for new product TERM 7 Trade Deals DEFINITION 7 short term dealer discounts on cost of product or other dollar inducements to promote a product TERM 8 Forward Buying DEFINITION 8 retailers stocking up on a product when it is discounted and buying smaller amounts when at list price TERM 9 Diverting DEFINITION 9 purchasing large quantities of an item at a regional promotional discount and shipping portions to areas of the country where the discount isnt offered TERM 10 Dislplay allowances DEFINITION 10 fees paid to retailers to make room for and set up manufacturers displays TERM 21 Premium DEFINITION 21 item offered free or at a bargain price to encourage the consumer to buy an advertised product TERM 22 Convenience Cards DEFINITION 22 Cards issued by retailers that allow them to track their customers purchasing habits and demographic profiles TERM 23 Cents-off Promotion DEFINITION 23 Short term reduction in price of a product designed to induce trial and usage TERM 24 Rebates DEFINITION 24 Cash refunds on items from groceries to household appliances to cars offered as incentive to purchase the products TERM 25 Slippage DEFINITION 25 rebate offers that are never redeemed and coupons that are never submitted because people forget, find them inconvenient or dont follow instructions. TERM 26 Sampling DEFINITION 26 offering consumers a free trial of a product, hoping to convert them to habitual use TERM 27 Polybagging DEFINITION 27 Samples that are delivered in plastic bags with the daily newspaper or a monthly magaine TERM 28 In-store sampling DEFINITION 28 handing out of free product samples to passing shoppers TERM 29 Combination offers DEFINITION 29 Sales promotion device in which two related products are packages together at a special price TERM 30 Contest DEFINITION 30 Sales promotion device for creating consumer involvement in which prizes are offered based on the skill of the entrants TERM 31 Sweepstakes DEFINITION 31 sales promotion activity in which prizes based on chance drawing of entrants names TERM 32 Game DEFINITION 32 Sales promotion activity in which prizes based on chance