Understanding Perception: Definitions, Models, and Sharpening Techniques, Exams of Effective Business Communication

Download Understanding Perception: Definitions, Models, and Sharpening Techniques and more Exams Effective Business Communication in PDF only on Docsity! TOPIC 2.1 PERCEPTION Perception is Important Perception defined Perception model ° Perception: the way in which an individual gives meaning to an Perception object, messages or Defined event Perception is a process A Perception Model Prior Knowledge Pe Perceptual Processes (including selective attention, — Subjective E Poo ————————_ projection, —s Reality BPP SnoSs stereotyping, halo effect, Psychological attributions, etc.) State FIGURE 2.2 = Factors Affecting Perception Read BC Topic 2.1 - Cheesebro - Page 34-36 A Perception Model Prior Knowledge - Knowledge base you’ve developed over years of experience and education Prior Experiences - Use to help you make sense of your world Psychological state - /dentity , personality traits, values and worldviews, external traits, self-concept, physical variables A Perception Model Halo Effect, Attribution Error and Projection Halo effect: occurs when you make assumptions based upon limited information Positive or negative Attribution error: attempt to attribute causes of events to either personalities or external situations Projection: tendency to see your own faults (or strengths) in others and point out those traits How to Sharpening Your Perceptions Facts/opinion confusion Statements of fact: Are based on observable sensory data Are only about the past or present, never the future Are objective and free from interpretations, conclusions or assumptions about what has been observed How to Sharpening Your Perceptions (cont.) Statements of opinion: Go beyond what has been observed Are about the past, present or future Include interpretations, conclusions or assumptions about what has been observed and are subjective State your opinions by using an “I” message “| think,” “To me,” “From my point of view” How to Sharpening Your Perceptions (cont.) Content messages: describe facts about what happen, often include assumptions Feeling messages: how someone feels, most likely expressed in body language Identity messages: how people see themselves and how they are affected How to connect the Perception and Technology? New technology allows people to change and shape reality Be critical of what you see and hear Call for media literacy awareness Media constructs messages to broadcast Messages use creative language with specific rules Messages are understood differently by different people Decision-makers have their own points of view Goal is usually more money and/or power Read BC Topic 2.1 - Cheesebro - Page 45-47