Download Marketing and Consumer Behavior: Situational Influences and Decision Process - Prof. K. Sm and more Study notes Marketing in PDF only on Docsity! December 3, 2020 SQ13-14 SITUATIONS, DECISION PROCESS, PROBLEM RECOGNITION CHAPTER 13 1) What is meant by the term situation? Why is it important for a marketing manager to understand situational influences on purchasing behavior? 2) What are the four broad categories of situations (when they affect the consumer)? 3) What are the five key dimensions or characteristics of situation (what happens to affect the consumer)? 4) What is store atmosphere? What is atmospherics? What is a servicescape? 5) How do the four components of physical surroundings affect consumer behavior? 6) How do social surroundings affect consumer behavior? 7) How does time pressure affect consumer behavior? 8) How might the receipt of a gift affect the relationship between the giver and the receiver? What is a self-gift? 9) What is the difference between moods and momentary conditions? How do moods affect consumer behavior? 10) How might your physical surroundings affect you during a(n): a) communication situation (when you hear/see an ad)? b) purchase situation? c) usage situation? d) disposition situation? 11) How might your social surroundings affect you while: a) grocery shopping? b) clothes shopping? c) usage situation? 12) How might your antecedent state affect you during a: a) purchase situation? b) usage situation? 13) What are ritual situations and how do they affect consumer behavior? CHAPTER 14 14) What are the stages of the consumer decision process? 15) What is meant by purchase involvement? How does it differ from product involvement? How does purchase involvement affect the consumer decision process? 16) How do nominal, limited, and extended decision making differ? How do the two types of nominal decision making differ? 17) What products do you purchase using nominal, limited, and extended decision making? Under what conditions would these products be associated with a different form of decision making? 18) Describe a recent consumption decision you made using (be sure to talk about your level of involvement): a) nominal decision making (repeat purchase) b) nominal decision making (brand loyal) c) limited decision making d) extended decision making 19) What is problem recognition? What influences the consumer’s motivation to resolve a recognized problem? What is the difference between an active and an inactive problem? 20) Name a recent problem you recognized and describe your actual and desired state, your level of motivation, and whether you solved the problem or not. 21) How could you activate problem recognition among college students for the following? a) the student recreation center b) using a designated driver when drinking 22) How can a firm suppress problem recognition? For kinds of products would firms want to suppress problem recognition?
