Consumer Behaviour: A European Perspective - Sixth Edition, Study notes of Consumer Behaviour

This sixth edition of 'consumer behaviour: a european perspective' explores the complex and dynamic nature of consumer behaviour from a european perspective. The book covers various topics such as shopping and buying patterns, perception, motivation, decision-making, social groups, culture, and consumption. With real-world case studies and contributions from leading experts, this book provides valuable insights into the consumer society and the role of consumers as decision-makers.