Technology Evolution and Product Development: A Historical Perspective - Prof. Francois V., Study notes of Computer Science

Download Technology Evolution and Product Development: A Historical Perspective - Prof. Francois V. and more Study notes Computer Science in PDF only on Docsity! Questions? • HW #7 due today • Project fair • Check your grades! Growing up (From The Invisible Computer, Don Norman) • Technology • Customers • Product development 1922 1945 199X Examples • Photography – Easy to process film (Kodak) • Car – Affordable and easy to fix Ford-T (Ford) • Radio – Extensive use of transistors (Sony) • Personal computers – Easy “on your desk” printing (Apple Mac) • Internet – Easy access from your home computer (AOL) Willingness / ability to pay Price-indignation curve (Paul Safo in Bringing design to software) Hollywood starlet Air Force general Rolls B-2 Royce bomber Consumer Business Stereo system ‘Cyber- space Average consumer Threshold of indignation Teenage hacker > Customer: adopter categories The chasm Relative % of customers Early adopters, Early . Innovators, | visionaries majority Late majority | Laggards, technology pragmatists | conservatives skeptics enthusiasts NN Time <= > =< > Customers want Customers want technology solutions and performance and convenience Examples * Xerox Star * Cellular phones ¢ Personal computers? Examples • Xerox Star – Targeted casual users, but lacked necessary performance • Cellular phones – Almost at the laggards stage • Personal computers? The 3 legs of product development The inmates are running the asylum, Alan Cooper The invisible computer, Don Norman