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Understanding Learning and the Diffusion of Innovations, Slides of Marketing Management

Amity University - Bihar Marketing Management

An overview of the learning process, the sources of learning, and the results of learning, including brand loyalty and extinction. Additionally, it discusses social factors that influence learning, such as reference groups, roles and statuses, family, culture, and subculture. The document also explores the diffusion of innovations and the various groups that adopt new products at different rates.

Typology: Slides

2012/2013

Uploaded on 07/29/2013

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Download Understanding Learning and the Diffusion of Innovations and more Slides Marketing Management in PDF only on Docsity! Personal Influence: LEARNING Learning = The process through which a relatively permanent change in behavior results from the consequences of past behavior. Docsity.com Source of Learning Direct Experience = actual use Indirect Experience = information obtained from others or observation of the behavior of others. Docsity.com Culture Cultural Factors Subculture Social Class Buyer Docsity.com Diffusion of Innovation CONCERNED WITH THE ADOPTION OF NEW PRODUCTS Docsity.com How do products diffuse through the population over time? Docsity.com

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