Download Persuasive Speech: Techniques for Using Ethos, Logos, and Pathos - Prof. M. Houser and more Study notes Communication in PDF only on Docsity! 1 2 Chapter 15 Speaking to Persuade PLEASE SILENCE CELL PHONES PUT AWAY LAPTOP COMPUTERS 5 What is Persuasion? Persuasion is the process of intentionally changing or reinforcing attitudes, beliefs, values, and/or behaviors. The persuasive speaker invites/motivates the listener to make a choice, rather than just offering information about the options. 6 What is Persuasion? Attitude: Learned tendency to respond favorably or unfavorably; a _______ or ______ . Belief: Sense of what is _____ or ______. Value: Enduring conception of ____ or _______. Behavior: Our likes/dislikes, what we consider to be true/false and right/wrong guide our behavior. Assessing Your Persuasive
(CTey-]
What Is Your Target?
Value
Belief
Attitude
10 1. What is a Propositional Statement A propositional statement is the Central Idea of a persuasive speech . It is a claim about a problem (for a prob-sol. speech) with which you want your audience to agree. It is a statement or claim that you want your audience to believe as being (p. 407): True/False: Proposition of _________. Worthy: Proposition of _________ . Something we should do: Prop of ________ . 11 2. How Do I Organize a Logical Argument? What is the problem? Inform us of the problem and present evidence that shows us that there is a problem. How does the problem affect the audience? What is the solution? Describe the solution. Show how the solution may solve or reduce the problem. 12 3. How Do I Use Reasons & Evidence? In order to prove something, you must use reasons and evidence (p. 411). Reasons are believable claims or statements. Evidence is used to support your reasons or main points: Illustrations, Examples, Research Statistics, Expert Opinion Proof = Reasons + Evidence 15 How Do I Use Emotions or Pathos to Persuade? An appeal to emotions; helping your audience “feel” the problem Motivating with Dissonance Cognitive Dissonance occurs when you are presented with information that is inconsistent with your current attitudes, beliefs, values, needs, and feelings. 16 How Do I Use Emotions or Pathos to Persuade? Find a way to “touch” or “reach” your audience on an emotional level. Use vivid and descriptive language Use emotional evidence i.e., stories, personal testimony Use vivid visual aids Use a dramatic nonverbal delivery To do this you must know your audience and ADAPT your message to fit their emotions… 17 How Do I Adapt My Message to My Audience? Based on your audience analysis, determine if your audience is: Receptive (p. 419) Neutral (p. 419) Unreceptive (p. 420) If you’re not perceived as credible, refer to page 410 (RECAP).
Full Introduction
Example: Campus
i i on
20
Intro: Gaining Attention PETA Dishonesty 21 Intro: Attention Elderly Drivers 22 Intro: Credibility Elderly Drivers 25 Intro: Credibility PETA 26 Intro: Propositional
Statement - Wal Mart
y
Body: Problem Exists Evidence 1 - PETA 30 Body: Problem Exists Evidence 2 – PETA 31 Body: Problem Exists Evidence 3 – PETA 32 Solution WORKS Drunk Driving 35 Conclusion: Drunk
Soumn va iV 71-7 =
y
Conclusion: Wal Mart 37 40 Review of Chapter 15 What is Persuasion? How Do I Use Ethos or Credibility to Persuade? How Do I Use Logos or Logic to Persuade? How Do I Use Pathos or Emotions to Persuade? How Do I Adapt My Message to My Audience? 41 Enjoy the Rest of Your Day
