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The Body Shop, a global cosmetics company founded by Anita Roddick, has been a pioneer in using business as a force for good. In the early 2010s, they launched a three-phase campaign to stop the sex trafficking of children and young people. the campaign's background, strategy, and achievements. The campaign was driven by The Body Shop's core values and their Ethical Trade Programme, which ensured fair working conditions for their suppliers. In Phase 1, they raised awareness and funds through a hand cream sale and national events. In Phase 2, they launched petitions with specific actions for governments to take. In Phase 3, they called for change with the largest human rights petition in EU history, resulting in legislative commitments from 14 governments.
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