Download Strategic Analysis Factors - E-Commerce - Lecture Slides and more Slides Fundamentals of E-Commerce in PDF only on Docsity! Strategic Analysis Factors Key industry strategic factors โ Barriers to entry โ Power of suppliers โ Power of customers โ Existence of substitute products โ Industry value chain โ Nature of intra-industry competition Firm-specific factors โ Firm value chain โ Core competencies โ Synergies โ Technology โ Social and legal challenges Docsity.com Financial Analysis Factors Statements of Operations โ Revenues โ Cost of sales โ Gross margin โ Operating expenses โ Operating margin โ Net margin Pro forma earnings Balance sheet โ Assets, current assets โ Liabilities, current liabilities, long-term debt Docsity.com E-commerce in Action: Amazon.com Strategic analysis/technology: โ Largest, most sophisticated collection of online retailing technologies available Strategic analysis/social, legal: โ Sales tax, patent lawsuits Future prospects: โ In 2010, net sales grew 40%, and significant gains thus far in 2011 โ Ranks among top five in customer service, speed, accuracy Docsity.com Common Themes in Online Retailing Online retail fastest growing channel on revenue basis Profits for startup ventures have been difficult to achieve Disintermediation has not occurred Established merchants need to create integrated shopping experience to succeed online Growth of online specialty merchants, e.g. Blue Nile Extraordinary growth of social, local, and mobile e- commerce Docsity.com Using the Web to Shop โTill You Drop What do comparison sites offer consumers? Why are comparison shopping sites more successful with hard goods than soft goods? What is the strategy of Shopping.com? How can shopping bots compare luxury goods? How does adding content to comparison sites help consumers? Docsity.com Service Industries Two categories โ Transaction brokers โ Hands-on service providers Features: โ Knowledge- and information-intense Makes them uniquely suited to e-commerce applications โ Amount of personalization and customization required differs depending on type of service e.g., medical services vs. financial services Docsity.com Online Financial Services Example of e-commerce success story, but success is somewhat different from what had been predicted Brokerage industry transformed 44% of ages 18โ54 prefer online banking Effects less powerful in insurance, real estate Multi-channel, established financial services firms continue to show strong growth Docsity.com
