strategic Analysis ;tools and techniques Assignment 1, Assignments of Business Strategy

Download strategic Analysis ;tools and techniques Assignment 1 and more Assignments Business Strategy in PDF only on Docsity! TASK 1 Strategy and strategy lenses Qn.1 List five words that come to my mind when I think of strategy’  Goals  Objectives  Competitors  Plan  Purpose  Direction  Future  Time, Success Qn.2 1. The ‘Strategy as design ‘best describes how strategy is developed in organizations in Uganda. 2. It enables generation of insights to a small extent although I would highly recommend adopting the ‘strategy as ideas’ as this kind of lens promotes diversity which enables responding to uncertainties and changing environments with the new ideas in place. TASK 2 Strategy Mapping Using British Airways (BA) as a case study, map the business and corporate level strategies of the corporation. Task 2: Strategy Mapping Group 12 – Chansa and Zautini Strategy and Strategy Levels Johnson, Scholes & Whittington (2008) defined strategy as the direction and scope of an organization over a long time which achieves advantage in a changing environment through its configuration of The second level is business-level strategy, which is about how the various businesses included in the corporate strategy should compete in their particular markets (for this reason, business- level strategy is sometimes called ‘competitive strategy’).This typically concerns issues such as pricing strategy, innovation or differentiation, for instance by better quality or a distinctive distribution channel. Johnson et.al. (2008) concluded that whereas corporate-level strategy involves decisions about the organisation as a whole, the strategic decisions relate to particular strategic business units (SBUs) within the overall organisation. A strategic business unit is a part of an organisation for which there is a distinct external market for goods or services that is different from another SBU. Some organisations with only one business, the corporate strategy and the business-level strategy are the most modern fleet of any airline in the world. It was founded in 1924 as Imperial Airways, and operated under that name until 1935, when several smaller UK air transport companies merged to form British Airways, Ltd. In 1939, the airline was nationalized to form the British Overseas Airways Corporation (BOAC). In 1972, BOAC and BEA were combined under the British Airways Board, and came together as British Airways in 1974 (British Airways, 2019). Being one of the one of the leading Airlines in UK and considering the size of the organization, one must assume that there wil Task 2: Strategy Mapping Group 12 – Chansa and Zautini Strategy and Strategy Levels Johnson, Scholes & Whittington (2008) defined strategy as the direction and scope of an organization over a long time which achieves advantage in a changing environment allocated between the different parts of the organisation. The second level is business-level strategy, which is about how the various businesses included in the corporate strategy should compete in their particular markets (for this reason, business- level strategy is sometimes called ‘competitive strategy’).This typically concerns issues such as pricing strategy, innovation or differentiation, for instance by better quality or a distinctive distribution channel. Johnson et.al. (2008) concluded that whereas corporate-level strategy involves decisions about the organisation as a whole, the strategic decisions relate to particular strategic business units (SBUs) within the overall organisation. A strategic business unit is a part of an organisation for which there is a distinct external market for goods or services that is different from another SBU. Some organisations with only one business, the corporate strategy and at London Heathrow and has the most modern fleet of any airline in the world. It was founded in 1924 as Imperial Airways, and operated under that name until 1935, when several smaller UK air transport companies merged to form British Airways, Ltd. In 1939, the airline was nationalized to form the British Overseas Airways Corporation (BOAC). In 1972, BOAC and BEA were combined under the British Airways Board, and came together as British Airways in 1974 (British Airways, 2019). Being one of the one of the leading Airlines in UK and considering the size of the organization, o Task 2: Strategy Mapping Group 12 – Chansa and Zautini Strategy and Strategy Levels Johnson, Scholes & Whittington (2008) defined strategy as the direction and scope of an organization over a long time which achieves advantage in a changing environment allocated between the different parts of the organisation. The second level is business-level strategy, which is about how the various businesses included in the corporate strategy should compete in their particular markets (for this reason, business- level strategy is sometimes called ‘competitive strategy’).This typically concerns issues such as pricing strategy, innovation or differentiation, for instance by better quality or a distinctive distribution channel. Johnson et.al. (2008) concluded that whereas corporate-level strategy involves decisions about the organisation as a whole, the strategic decisions relate to particular strategic business units (SBUs) within the overall organisation. A strategic business unit is a part of an organisation for which there is a distinct external market for goods or services that is different from another SBU. Some organisations with only one business, the corporate strategy and at London Heathrow and has the most modern fleet of any airline in the world. It was founded in 1924 as Imperial Airways, and operated under that name until 1935, when several smaller UK air transport companies merged to form British Airways, Ltd. In 1939, the airline was nationalized to form the British Overseas Airways Corporation (BOAC). In 1972, BOAC and BEA were combined under the British Airways Board, and came together as British Airways in 1974 (British Airways, 2019). Being one of the one of the leading Airlines in UK and considering the size of the organization, one must assume that there Task 2: Strategy Mapping Group 12 – Chansa and Zautini Strategy and Strategy Levels Johnson, Scholes & Whittington (2008) defined strategy as the direction and scope of an organization products/services or business units, and how resources are to be allocated between the different parts of the organisation. The second level is business-level strategy, which is about how the various businesses included in the corporate strategy should compete in their particular markets (for this reason, business- level strategy is sometimes called ‘competitive strategy’).This typically concerns issues such as pricing strategy, innovation or differentiation, for instance by better quality or a distinctive distribution channel. Johnson et.al. (2008) concluded that whereas corporate-level strategy involves decisions about the organisation as a whole, the strategic decisions relate to particular strategic business units (SBUs) within the overall organisation. A strategic business unit is a part of an organisation for which there is a distinct external market for goods or services that needed to achieve it. British Airways is the flagship airline of UK. It operates from main hub at London Heathrow and has the most modern fleet of any airline in the world. It was founded in 1924 as Imperial Airways, and operated under that name until 1935, when several smaller UK air transport companies merged to form British Airways, Ltd. In 1939, the airline was nationalized to form the British Overseas Airways Corporation (BOAC). In 1972, BOAC and BEA were combined under the British Airways Board, and came together as British Airways in 1974 (British Airways, 2019). Being one of the one of the leading Airlines in UK and considering the size of the organization, one must assume that there wi Task 2: Strategy Mapping Group 12 – Chansa and Zautini Strategy and Strategy Levels Johnson, Scholes & Whittington (2008) geographical coverage, diversity of products/services or business units, and how resources are to be allocated between the different parts of the organisation. The second level is business-level strategy, which is about how the various businesses included in the corporate strategy should compete in their particular markets (for this reason, business- level strategy is sometimes called ‘competitive strategy’).This typically concerns issues such as pricing strategy, innovation or differentiation, for instance by better quality or a distinctive distribution channel. Johnson et.al. (2008) concluded that whereas corporate-level strategy involves decisions about the organisation as a whole, the strategic decisions relate to particular strategic business units (SBUs) within the overall organisation. A strategic business unit is a part of an organisation for which there is a distinct external market for goods or services that needed to achieve it. British Airways is the flagship airline of UK. It operates from main hub at London Heathrow and has the most modern fleet of any airline in the world. It was founded in 1924 as Imperial Airways, and operated under that name until 1935, when several smaller UK air transport companies merged to form British Airways, Ltd. In 1939, the airline was nationalized to form the British Overseas Airways Corporation (BOAC). In 1972, BOAC and BEA were combined under the British Airways Board, and came together as British Airways in 1974 (British Airways, 2019). Being one of the one of the leading Airlines in UK and considering the size of the organization, one must assume that the