Consumer Behavior Terms and Definitions, Quizzes of Communication

Download Consumer Behavior Terms and Definitions and more Quizzes Communication in PDF only on Docsity! TERM 1 Involvement DEFINITION 1 The extent to which a stimulus or a task is relevant to a consumer's existing needs, wants, or values TERM 2 Need for cognition DEFINITION 2 The need for cognition, in psychology, is a personality variable reflecting the extent to which people engage in and enjoy effortful cognitive activities. TERM 3 Enthusiasm for shopping DEFINITION 3 Customers who like to shop will undertake a more in depth search for details about good and services TERM 4 attitude DEFINITION 4 A mental position taken toward a topic, person, or event that influences the holder's feelings, perceptions, learning processes and subsequent behaviors TERM 5 values DEFINITION 5 Strongly held beliefs about various topics or concepts TERM 6 cognitive maps DEFINITION 6 Stimulationof the knowledge structures embedded in an individual's brain TERM 7 evoked set DEFINITION 7 Consists of the set of brands a consumer considers during the information search and evaluation processes TERM 8 inept set DEFINITION 8 Part of a memory set that consists of the brands that are held in a person's memory but that are not considered because they elicit negative feelings TERM 9 inert set DEFINITION 9 Part of a memory set that hold the brands that the consumer has awareness of but has neither negative nor positive feelings about TERM 10 affect referral DEFINITION 10 A purchasing decision model in which the consumer chooses the brand for which he or she has the strongest liking or feelings