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Strategic Issues in Managing Technology and Innovation | MQM 385.00, Study notes of Business Management and Analysis

103893_Chapter 12 Leon Schjoedt MQM385 Notes.ppt Material Type: Notes; Professor: Schjoedt; Class: Organizational Strategy; Subject: Management and Quantitative Methods ; University: Illinois State University; Term: Unknown 1989;

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Pre 2010

Uploaded on 04/12/2009

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Download Strategic Issues in Managing Technology and Innovation | MQM 385.00 and more Study notes Business Management and Analysis in PDF only on Docsity! 1 Strategic Issues in Managing Technology and Innovation-MQM 385 Leon Schjoedt Chapter 12 2 Disruptive Technology  Sustaining versus disruptive technologies  Market needs versus technology improvement  Disruptive technologies versus rational investments 5 What were the underlying causes of failure in this case?  Identify mistakes HP made in executing the Kittyhawk project  Identify the root courses  The root cause 6 What was right about the project?  Best people  Physically removed  Customer intended  Recognize internal limitations  outsourced  Political and psychological support 7 Action Plan Development  Develop a strategy for testing the market  Configure the product platform  Understand the uncertainty  Set criteria for customers to be served initially  Allow enough time for the market to learn  Pushed back at division management  Launch (incubate) a new project
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