Download Marketing Analysis of Ads from T-Mobile, X-BOX 360, Audi RS6, Adopt a Pet, and CLEP Test - and more Exams Advertising and Sales Promotion in PDF only on Docsity! Southeast Missouri State University Department of Management and Marketing Marketing 343-01, Advertising and Sales Promotion Mid-term – SP12–2/29/12 Due on March 03, 2012 by 5 pm. Please submit your responses in the dropbox. Take your BEST SHOT! (150 points) Analyze the Ads given below: 1. T - Mobile UK http://www.youtube.com/watch?v=_32fZimKD-Q “Life’s for sharing” – The message factors in this ad really stood out to me because of how the ad was presented: visually, not verbally. The flash mob, the dancing, and the on-lookers using their cell phones to capture the experience are all non-verbal ways of showing a potential customer that by purchasing a T-Mobile cell phone, they too will be able to easily capture and share life’s special moments. I also noticed strong motivating factors to influence potential customers to realize that this product could fill some of their needs; specifically the need for socialization and belonging. Showing people who want to share pictures and videos of this crazy flash mob with their friends shows prospects that they need to be able to easily socialize with their peers to achieve a sense of belonging, which all humans strive for. 2. X-BOX 360 HALO 3 http://www.youtube.com/watch?v=xUjUCwv3hRg “Believe” – This commercial evokes emotion through perception and the senses. By not only listening to the older man talk about his “real life” participation in a war, you see the models in the display case showing what the war might have really been like. By hearing the man describe the situation he was in and giving a visual of how that may have looked, it may spark an interest in someone to want to experience this through a video game. This ad also aims to influence attitudes with low elaboration, by presenting the conversation in the ad between the narrator and the man, but then letting the audience infer what they will. After viewing the commercial for a few seconds, the motivation factor to continue watching increases because, as a viewer, I want to understand what this commercial means and what they are trying to convey. This may be effective to keep viewers interested in the commercial because if they had said “HALO 3” or XBOX right away, I personally would have no interest in viewing the rest of the commercial. 3. AUDI RS6 http://www.youtube.com/watch?v=QbRYIHBGBRM “Performance from every part” – This commercial is directed toward a higher social class of individuals, who have higher income, because Audi is a fairly expensive brand. The appeal of “performance from every part” is shown by the acrobatics in the commercial working flawlessly together to create a complete synchronized act in the
