Study Guide for Exam 1 - Financial Management of Financial Institutions | FIN 4620, Exams of Investment Management and Portfolio Theory

Download Study Guide for Exam 1 - Financial Management of Financial Institutions | FIN 4620 and more Exams Investment Management and Portfolio Theory in PDF only on Docsity! Publix  What impresses you about the store, its layout, its colors, any signs or advertisements? What appeals to you and why? o The friendliness of the staff o The bright colors o The lighting is inviting instead of dull o Advertisements are catchy  To what stakeholders and/or customer segments is the store designed to appeal? What does the store reveal to you about American Society? o Look at specific areas and items from your usual perspective, and also from the perspective of a person who has never been in an American store before. For example, what does the magazine section of a bookstore say to you about business, ethics, and society?  Publix appeals to those who are looking for a pleasant grocery shopping experience. It shows that American society likes to feel welcome and invited into a place. If I am going grocery shopping I always go to publix.  Select one common consumer item in the store and analyze how many brands are available, what each brand does to appeal to you, whether you like the number of choices, and whether the item has any consumer warnings or other information o  What are your impressions of the employees and managers? o The employees are always very friendly. Whenever you need help finding something they are always there. The managers are also always there greeting people and making sure everything runs smoothly. The employees are always eager to help, talk about your day, and walk your groceries out to your car for you.  Select one common consumer item in the store and analyze how many brands are available, what each brand   does to appeal to you, whether you like the number of choices, and whether the item has any consumer warnings   or other information.