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Unit No: 3
MEDIA ANDIT
MPACT
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Miss Ayesha i is s the favourite teacher of class IX. The students eagerly attend her.
class.
Miss Ayesha enters the classroom with her usual smile, greets the students and
takes the roll-call.
It is their tutorial day. The students are all geared up. They know what is about to
come and they are prepared for it.
Guess the meaning of tutorial.
Shall we start?”, she asks politely.
“Yes”, the students nod.
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Teacher: “OK, as we have decided earlier, the topic for today’s discussion is
“The Role of Media and Its Impact”.
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To start with, let me state clearly that media is the mast powerful
mode af communication. It shares news and information with the
people. Sometimes media spreads false news but generally it
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informs us about the facts around us.
Do you agree?
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Yes,
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j ‘Student 6: Media has also ‘become | a ‘mouth | piece.
of the downtrodden. Which is your fovourite TY
programme? Why?
| Teacher: Yes, well said. It would not be wrong to
say that media is the most vigilant
institution that keeps an eye on every segment of the society.
Through debates, reports and talk shows it makes everyone
answerable and accountable. That is why media has become an
integral part of our lives. Now, I would invite one of you to sum up
the discussion.
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Student1: 1 would conclude the discussion by saying that media can play a
positive role and has a corrective impact if it works honestly.
Teacher: Good conclusion. I am happy that all of you have participated in
this discussion and have expressed yourselves very well.
(The bellrings, Miss Ayesha says goodbye to the class and leaves.)
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Lesson No: 3
MEDIA AND ITS IMPACT
Q: What is the most important function that media performs?
Ay Tt raises awareness about many social issues like corruption, terrorism, drug addiction
and violation of human rights. It has also become the mouthpiece of the downtrodden.
Q: What are the two major means of the communication?
AG Electronic media and print media are the two major means of communication, It
includes films, radio, television, internet, newspapers and magazines.
Q: How does media provide entertainment?
A: Electronic media includes film, radio, television and internet. TV is a very fine
medium of entertainment. We enjoy different kinds of programs on it such as music, sports,
dramas, jazz, matches and movies. On the radio, we hear all kinds of music from different
radio stations. We listen to dramas in different languages. In newspapers, we read humorous
essays, stories and sports news.
Q: What happens when media is allowed to play its role unchecked?
A: If media is allowed to play its role unchecked, it may spread false news against the
government, which is very harmful for a stable government. It may speak in favour of
opposition unnecessarily for its self-interests and can excite people against the government. It
may overthrow a government through its false propaganda. A dishonest media is dangerous
for a peaceful society.
Q: Give three reasons in support of your favourite T.V. programme.
A: The National Geographic is a well-known documentry programme on wildlife and
nature. I like this programme very much because it focuses mainly on the ever changing
world, on wild life and on nature and people that colour it with. It is a window to the world.
By watching it, I can travel, explore and discover the four corners of the world. It has
expanded my knowledge about nature and wildlife. I get a chance to enjoy beautiful sights of
the world. T never feel restless or bored while watching this programme.