Understanding SWOT Analysis: History, Process, and Cultural Perspective, Study notes of History

Download Understanding SWOT Analysis: History, Process, and Cultural Perspective and more Study notes History in PDF only on Docsity! Wie SISTER ASK INCORPORATED SWOT Analysis Maria Griffin & Barry Moses Agenda  What is the history of the SWOT analysis?  What is a SWOT analysis?  When to use a SWOT analysis?  Looking at your strengths, weaknesses, opportunities and threats.  Possible SWOT analysis templates.  Possible limitations of a SWOT analysis.  A cultural example from Native history. When to use a SWOT Analysis? SWOT analyses were originally used by corporations and businesses to identify goals. They are still used for the following purposes:  To facilitate corporate planning.  To help organizations identify goals.  To evaluate the success of a plan.  To analyze competitors and markets.  To analyze a crisis situation.  To facilitate career planning and other personal endeavors. Photo by Štefan Štefančík on Unsplash. The STRENGTHS of an organization: Strengths are the internal characteristics of an organization or project that give it an advantage. Questions to consider:  What do you do well?  What do you do better than others?  What unique talents do you have?  What do others see as your strengths?  What are you proud of?  What do you like about your oganization? Photo by rawpixel.com on Unsplash. The WEAKNESSES of an organization: Weaknesses are the internal characteristics of an organization or project that give it a dis- advantage. Questions to consider:  What could you do better?  What do you avoid?  What are others doing better than you?  What do others see as your weaknesses?  What do you need to face up to? Photo by Lily Lvnatikk on Unsplash. SWOT Analysis Possible Template (#1): Syassine - CC BY-SA 3.0 SWOT Analysis Possible Template (#2): Syassine - CC BY-SA 3.0 SWOT Analysis Possible Template (#3): Xhienne - CC BY-SA 2.5 Possible Limitations of a SWOT Analysis (2):  Sometimes organizations include too few people/voices in the SWOT analysis. This can also limit or skew the results.  Make sure you include a wide range of voices in your SWOT analysis. Look beyond your immediate leadership team and include students, community members, elders, stake holders, and others who may have an interest in your project.  Many SWOT analyses lack a defined method for prioritizing goals.  If you intend to use your SWOT analysis for setting goals, make sure your team takes care to truly identify, evaluate, and prioritize organization goals. Possible Limitations of a SWOT Analysis (3):  Sometimes a SWOT analysis lacks follow through.  Make sure your set real, measurable goals throughout the SWOT analysis process. Revisit your goals often.  A SWOT item may be a strength in one place, but a weakness or a threat someplace else. For example, being detail-focused is a strength when proof- reading, but can be a weakness when trying to generate ideas in a brainstorming session.  Remember that strengths and weaknesses depend on the context. SWOT Analysis: A Cultural Perspective Because of its origin in corporate business culture, we may be tempted to think of a SWOT analysis as foreign, colonial, and irrelevant to Native American programs. We may even think of it as oppressive. Before we reach that conclusion, we might wish to consider the following example from history: