Table of Contents format in Feasibility, Thesis of Marketing

Download Table of Contents format in Feasibility and more Thesis Marketing in PDF only on Docsity! N AV O T AS P OL Y T E C H NI C CO L L EG E Table of Contents TITLE PAGE APPROVAL SHEET ATTACHMENT TO ACADEMIC INTEGRITY ACKNOWLEDGEMENT DEDICATION TABLE OF CONTENTS LIST OF TABLES LIST OF FIGURES EXECUTIVE SUMMARY Highlights of the Study Project Summary Management Aspect Marketing Aspect Technical Aspect Financial Aspect Socio-Economic and Legal Aspect Chapter 1 INTRODUCTION TO THE PROJECT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Project Rationale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Project Philosophy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Project Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 N AV O T AS P OL Y T E C H NI C CO L L EG E Project Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Project Goal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Historical Background of the Project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Project Proponents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Proposed Business Names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Proposed Type of Business Ownership . . . . . . . . . . . . . . . . . . . . . . . . 7 Proposed Business Location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Proposed Target Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Chapter 2 ORGANIZATION AND MANAGEMENT ASPECT Type of Business Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Organizational Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Job Analysis (Description and Specification) . . . . . . . . . . . . . . . . . . . . 12 HR Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Organizational/Management Policies . . . . . . . . . . . . . . . . . . . . . . . . . 21 Chapter 3 MARKETING ASPECT Situation Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Competitors Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41