Effective Communication: Informative and Persuasive Techniques - Prof. Dela Cruz, Schemes and Mind Maps of Technical Drawing

Download Effective Communication: Informative and Persuasive Techniques - Prof. Dela Cruz and more Schemes and Mind Maps Technical Drawing in PDF only on Docsity! ENGL 112-Purposive Communication Week 4 Communication for Various Purposes Informative Communication Written or spoken communication that conveys knowledge or ideas to audience in order to develop understanding about a specific topic. Focuses on: a. Objects b. Process c. Events d. Concepts Persuasive Communication Trying to influence the way someone thinks or behaves. Involves: a. Pathos - feelings b. Ethos- character c. Logos - knowledge Proposition statement or assertion that expresses a judgement or opinion. a. Proposition of fact - establish that something “is or isn’t” b. Proposition of value - something is “good or bad” c. Proposition of policy - something should or shouldn’t be done Monroe’s Motivated Sequence 1. Attention 2. Need 3. Satisfaction 4. Visualization 5. Action