Download Marketing Research Terms and Definitions and more Quizzes Principles of Marketing in PDF only on Docsity! TERM 1 Consumer Insight DEFINITION 1 Perceived meanings of data collected from the study of consumer behavior. TERM 2 Consumer Market Insight DEFINITION 2 An en-depth understanding of customer behavior that is more qualitative than quantitatve. TERM 3 Insights DEFINITION 3 the act or result of apprehending the inner nature of things, or of seeing intuitively. TERM 4 Marketing Research DEFINITION 4 The acquisition and analysis of information used to identify and define marketing opportunities that connect consumers to marketers. TERM 5 Applied research DEFINITION 5 Attempts to answer questions related to practical problems. TERM 6 Census DEFINITION 6 Survey that collects responses for each member of the population TERM 7 Closed-ended question DEFINITION 7 A question that has a specific survey answer choices available to respondents. TERM 8 Coding DEFINITION 8 The numbering of the answer choices for each survey question. TERM 9 Data mining DEFINITION 9 the statistical analysis of large databases seeking to discover hidden pieces of information. This technique can be used with both primary and secondary data. TERM 10 Descriptive research DEFINITION 10 a marketing research design that is used to describe marketing variables by answering who, what, when, where, and how questions. TERM 21 Ordinal scale DEFINITION 21 A measurement in which numbers are assigned to characteristics of objects or groups of objects to reflect the order of the objects TERM 22 Population DEFINITION 22 The total group of individuals who meet the criteria that is being studied TERM 23 Primary Data DEFINITION 23 Information that is collected to address a current research question TERM 24 Probablity sample DEFINITION 24 aprocedurewhere each member of a population has a known an nonzero chance of possibly being selected to a sample. TERM 25 Pure research DEFINITION 25 Attempts to expand understanding of the unkown TERM 26 Qualitative research DEFINITION 26 A colelction of techniques designed to identify and interpret information obtained through the observation of people. TERM 27 Quantitative research DEFINITION 27 process to collect a large number of responses using a standardizedquestionnairewhere the results can be summarized into numbers for statistical analysis. TERM 28 Questionnaire DEFINITION 28 An organized set of questions that a researcher desires that respondents answer. TERM 29 Ratio Scale DEFINITION 29 a measurement in which the numbers assigned to the characteristics of the objects have an indentifiable absolute zero TERM 30 Reliability DEFINITION 30 The level of consistency of a measurement TERM 31 Research DEFINITION 31 the studious inquiry or examination; especially investigation or experimentation aimed at the discovery and interpretation of facts, revision of accepted theories or laws in the light of new facts, or practical application of such new or revised theories or laws. TERM 32 Research design DEFINITION 32 a framework or plan for a study that guides the collection and analysis of the data TERM 33 Research Question DEFINITION 33 The question the research is designed to answer. TERM 34 Sample DEFINITION 34 A specific part of the population that is selected to represent the population. TERM 35 Sample Error DEFINITION 35 Refers to any differences between the sample results and the actual results that would emerge from a census of the population.
