Understanding Surveys: Types, Advantages, Disadvantages, and Construction, Quizzes of Communication

Download Understanding Surveys: Types, Advantages, Disadvantages, and Construction and more Quizzes Communication in PDF only on Docsity! TERM 1 2 types of surveys DEFINITION 1 descriptive & analytic TERM 2 descriptive surveys DEFINITION 2 describe current conditions or attitudes TERM 3 analytic surveys DEFINITION 3 explores 2 or more variables to explain; make inferences TERM 4 advantages of surveys DEFINITION 4 realistic setting cost can be reasonable for amount of information many sources for data no geographic boundaries helpful data already exists TERM 5 disadvantages of surveys DEFINITION 5 independent variables can't be manipulated, just measured can't be certain about causality TERM 6 5 types of surveys DEFINITION 6 mail surveys telephone surveys interviews internet surveys mall intercepts TERM 7 mail survey response rate DEFINITION 7 low (5%-40%) TERM 8 telephone survey response rate DEFINITION 8 high (70%-80%) TERM 9 things to consider when constructing good questions for a questionnaire DEFINITION 9 make them relevant make them clear and unambiguous make them communicate accurately don't assume respondents understand TERM 10 what to avoid when writing questions for a questionnaire DEFINITION 10 hidden contingencies double or hidden meanings in words bias leading asking for highly detailed info asking double barreled questions double questions embarrassing questions