test 3-Consumer Behavior | MKT 4413 - Consumer Behavior, Quizzes of Consumer Behaviour

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TERM 1 reference group DEFINITION 1 have significant relevance for a consumeran impact on the consumer's evaluations, aspirations, and behaviorconsumers become members of many groups that either meet physically, or meet in cyberspace TERM 2 group influence DEFINITION 2 ways in which group members influence attitudes, opinions, and behaviors of others within the group TERM 3 types of groups DEFINITION 3 primarysecondaryformalinformalaspirationaldissociative TERM 4 primary DEFINITION 4 members who have frequent, direct contact with one another TERM 5 secondary DEFINITION 5 interaction within the group is much less frequent that in a primary group TERM 6 formal DEFINITION 6 consumer formally becomes a member TERM 7 informal DEFINITION 7 nonexistent membership or application requirements, and codes of conduct TERM 8 aspirational DEFINITION 8 consumer desires to become a member TERM 9 dissociative DEFINITION 9 consumer does not want to belong TERM 10 conformity DEFINITION 10 occurs when an individual yields to the attitudes and behaviors of other consumers TERM 21 value expressive influence DEFINITION 21 ways in which consumers internalize a group's values TERM 22 public necessity DEFINITION 22 ex: shoes and automobileweak group influence for product selection; strong group influence for brand selection TERM 23 public luxury DEFINITION 23 ex: jewelry, country club membershipstrong group influence for product selection; strong group influence for brand selection TERM 24 private necessity DEFINITION 24 ex: microwave oven, socksweak group influence for product selection; weak group influence for brand selection TERM 25 private luxury DEFINITION 25 ex: pinball machine, espresso makerstrong group influence for product selection; weak group influence for brand selection TERM 26 social media DEFINITION 26 media through which communication occurs TERM 27 social networks DEFINITION 27 networks of consumers that are formed based on common interest, associations, or goals TERM 28 social networking websites DEFINITION 28 facilitate online social networkinghelps to fulfill the need to belongboth utilitarian and hedonic value can be derived from social media TERM 29 social buying DEFINITION 29 consumer buying behavior that takes place on social networking sites TERM 30 social couponing DEFINITION 30 type of buying where consumers receive a coupon, or deal, by joining a special social networking website TERM 31 individual difference in susceptibility to group influence DEFINITION 31 susceptibility to interpersonal influencesattention to social comparison informationseparateness-connectednesssocial presence and embarrassment TERM 32 word of mouth DEFINITION 32 information about products, services, and experiences that is transmitted from consumer to consumer-organic- amplifiedconsumers spread ____ when a product is particularly relevant to their own self conceptnegative _____ creates more damage than positive _____ TERM 33 Word of Mouth DEFINITION 33 affected in large part by the perceived value that consumers receive from products and servicesmarketers may encourage digital ___ in order to help build brand communities. they also attempt to monitor and respond to negative digital ______consumer researchers gather info on ____ statistics through certain social networks, blogs, and video views TERM 34 buzz and stealth marketing DEFINITION 34 includes marketing efforts that focus on generating excitement or buzz that is spread among market segmentsguerrilla marketingviral marketingstealth marketing TERM 35 guerrilla marketing DEFINITION 35 marketing of a product using unconventional means TERM 46 user DEFINITION 46 actual user of the product TERM 47 decision maker DEFINITION 47 makes the final decision regarding product purchase TERM 48 purchaser DEFINITION 48 actually buys the product TERM 49 sex role orientation DEFINITION 49 a family's set of beliefs that influences the way household decisions are made TERM 50 kid power DEFINITION 50 children in the ages of 8 and 12 greatly influence many household purchases TERM 51 consumer socialization DEFINITION 51 process in which young consumers develop attitudes and learn skills that help them function in the marketplace TERM 52 consumer culture DEFINITION 52 represents the commonly held societal beliefs that define what is socially gratifying within a specific society TERM 53 culture, meaning, and value DEFINITION 53 giving meaning to objectsgiving meaning to activitiesfacilitating communication TERM 54 cultural norm DEFINITION 54 rule that specifies the appropriate behavior in a given situation within a specific culture TERM 55 cultural sanctions DEFINITION 55 penalties associated with performing a non gratifying or culturally inconsistent behavior TERM 56 ecological factors DEFINITION 56 physical characteristics that describe the physical environment and habitat of a particular place TERM 57 tradition DEFINITION 57 customs and accepted ways of structuring societyincludes things like the family and political structures of a society TERM 58 dimensions of cultural values DEFINITION 58 individualismmasculinitypower distanceuncertainty avoidancelong term orientation TERM 59 cultural distance DEFINITION 59 represents how disparate one nation is from anotherTCSV: target country value score on dimension iBCSV: baseline country value score on dimension i TERM 60 culture learned DEFINITION 60 socializationenculturationacculturation TERM 71 divergence DEFINITION 71 situation in which consumers choose membership in micro cultures in order to stand out or define themselves TERM 72 regional microculture DEFINITION 72 consumer preferences vary by regionin 1981, garreau identified the nine nation approach to segmentationone significant area in the US is the borderland region, or the states that share a border with mexico TERM 73 sex roles DEFINITION 73 refer to the societal expectations for men and women among members of a cultural groupmarkets must be aware of these because they are linked to purchasing behavior TERM 74 cognitive structuring DEFINITION 74 term that refers to the reliance on schema based heuristics in making decisions TERM 75 age based microculture DEFINITION 75 it describes the finding that people of the same age end up sharing many of the same valuesespecially true if it seems to apply across nations leading to a world teen culture TERM 76 cohort DEFINITION 76 group of people who have lived the same major experiences, which end up sharing their core valuesgreatest generationsilent generationbaby boomersgeneration xmillennialsgeneration z TERM 77 religious microculture DEFINITION 77 stigmatization TERM 78 stigmatization DEFINITION 78 the consumer is marked in some way that indicates their place in society TERM 79 ethnic microculture DEFINITION 79 hispanic cultureafrican american cultureasian culture TERM 80 social class DEFINITION 80 culturally defined group to which a consumer belongs TERM 81 habitus DEFINITION 81 mental and cognitive structures through which individuals perceive the world TERM 82 homogamy DEFINITION 82 marriages comprised of people from similar classes TERM 83 social stratification DEFINITION 83 division of society into classes that have unequal access to scarce and valuable resources TERM 84 street microcultures DEFINITION 84 sportsgamingmusicgothvirtual TERM 85 demographics DEFINITION 85 observable, statistical aspects of populations such as age, gender or incom