Consumer Decision Making Process: Terms and Definitions, Quizzes of Consumer Behaviour

Download Consumer Decision Making Process: Terms and Definitions and more Quizzes Consumer Behaviour in PDF only on Docsity! TERM 1 consumer decision making process DEFINITION 1 need recognitionsearch for informationevaluation of alternativeschoicepost choice evaluation TERM 2 need recognition DEFINITION 2 james realizes he needs a new business suit TERM 3 search for information DEFINITION 3 he pays attention to ads for apparel, talks with friends, searches the internet, and scans QR codes, on retail shelves to learn about alternatives TERM 4 evaluation of alternatives DEFINITION 4 james compares three different brands of suits on attributes that he considers to be relevant TERM 5 choice DEFINITION 5 he selects a stafford suit bc he thinks it best fits his needs and budgets TERM 6 postchoice evaluation DEFINITION 6 looking back at his choice, james considers the value of the stafford suit and thinks that he made a good decision TERM 7 decision making DEFINITION 7 valuemotivationemotion TERM 8 experiential perspective DEFINITION 8 decision making is often influenced by the feelings associated with consumption TERM 9 behavioral influence perspective DEFINITION 9 decisions are responses to environmental influences TERM 10 perceived risk DEFINITION 10 perception of the negative consequences that are likely to result from a course of actionstypes of risk:-financial-social- performance-physical-time TERM 21 feature DEFINITION 21 performance characteristic of an object TERM 22 benefit DEFINITION 22 perceived favorable result that is derived from the presence of a particular feature TERM 23 determinant criteria DEFINITION 23 evaluate criteria that are related to the actual choice that is made TERM 24 hedonic criteria DEFINITION 24 emotional, symbolic, and subjective attributes or benefits that are associated with an alternative TERM 25 utilitarian criteria DEFINITION 25 functional or economic aspects associated with an alternative TERM 26 bounded rationality DEFINITION 26 perfectly rational decisions are not always feasible due to constraints found in information processing TERM 27 affect based evaluation DEFINITION 27 evaluate products based on the overall feeling that is evoked by the alternative TERM 28 attribute based evaluation DEFINITION 28 evaluate alternatives across a set of attributes that are considered relevant to the purchase situation TERM 29 product categories DEFINITION 29 mental representations of stored knowledge groups of productscategory levels-superordinate-subordinate TERM 30 perceptual attributes DEFINITION 30 visually apparent and easily recognizable TERM 31 underlying attributes DEFINITION 31 readily apparent and can only be learned through experience with the productsignal TERM 32 signal DEFINITION 32 characteristic that allows a consumer to diagnose something distinctive about an alternative TERM 33 factors determining evaluative criteria used DEFINITION 33 situational influencesproduct knowledgeexpert opinionssocial influencesonline sourcesmarketing communications TERM 34 issues that affect consumer judgements DEFINITION 34 just noticeable differenceattribute correlationquality perceptionsbrand name associationsconsumer personality TERM 35 compensatory rules DEFINITION 35 allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute TERM 46 consumer dissatisfaction DEFINITION 46 mild, negative affective reaction resulting from an unfavorable appraisal of a consumption outcome TERM 47 theories of consumer satisfaction DEFINITION 47 expectancy/disconfirmation theoryequity theoryattribution theory TERM 48 expectations DEFINITION 48 predictivenormativeidealequitable TERM 49 locus DEFINITION 49 judgments of who is responsible for an event TERM 50 3 key elements to attribution theory DEFINITION 50 locuscontrolstability TERM 51 control DEFINITION 51 the extent to which an outcome was controllable or not TERM 52 stability DEFINITION 52 the likelihood that an event will occur again TERM 53 satisfaction/dissatisfaction measures DEFINITION 53 direct, global measureattribute-specificdisconfirmation TERM 54 consumer refuse DEFINITION 54 packaging that is no longer necessary for consumption to take place or the actual good that is no longer providing value to the consumerdisposal alternatives available- trashing-recycling-converting-trading-donating-reselling