TLE GRADE 9 COOKERY SUBJECT, Slides of English

Download TLE GRADE 9 COOKERY SUBJECT and more Slides English in PDF only on Docsity! P _ _ _ _ _ T P R O D U C T LESSON 3 DEVELOPING A PRODUCT “Products and services are the lifeblood of all businesses.” CONCEPT OF PRODUCT DEVELOPMENT STEPS IN DEVELOPING A PRODUCT GENERATING AN IDEA An idea could be in the form of a product solution, a device that will ease the burden of doing things manually or repeatedly, or a food product that will promote a healthy lifestyle to improve the quality of life of your target market. Filtering or screening IDEAs The process of screening all possible product ideas generated is to trim down the list to come with a few that are worth pursuing in terms of their acceptability and ability to provide real value for the target market. Commercialization and launching This process requires a specific marketing plan to penetrate your target market. It may involve your supply and distribution plan, promotion, and advertising to boost your sales. FINDING THE PRODUCT VALUE Product value It is an assessment of the worth or cost of a product being sold. INNOVATION AND INVENTION This refers to the creativity that sparks an idea to fruition. UNIQUE SELLING PROPOSITION UNIQUE SELLING PROPOSITION (USP) It is a concept where you are not just selling a product, but it goes beyond what your product can do, what your product is all about, and what it stands for. Developing a Unique Selling Proposition (USP) 1. Understand who your target market is. 2. Knowing who you are selling to and finding out the reasons that they buy your product is an initial step in developing a USP. 3. List down all the things and feedbacks that make your customers motivated to buy your products. 4. Having listed all your new USP, review each one and see how you can provide more emphasis in bringing the right message about your product. Developing a Unique Selling Proposition (USP) 5. Talk to your customers and get feedback as to which USP is more appealing and effective. 6. Develop your marketing plans to build your business around your USP. 7. Review them regularly and appraise how your USP performs in the market, comparing them with your competitors and new developments in the market. SOME HELPFUL TIPS IN PRODUCT DEVELOPMENT ACTIVITY 2 Form groups with 5 members. Assume that your group is planning to put up a business. Think of a unique selling proposition for your product, considering the characteristics of your target consumers. Brainstorm as many USPs that you can create for your proposed product. Agree on the best USP to motivate your target consumers. Design the USP using an appropriate visual aid. Present your plan in class. - END- TEST I: IDENTIFICATION _____________3. It is a process that involves the creation of a new product or the improvement of an existing product in the market. _____________4. An idea could be in the form of a product solution, a device that will ease the burden of doing things manually or repeatedly, or a food product that will promote a healthy lifestyle to improve the quality of life of your target market. _____________5. The process of screening all possible product ideas generated is to trim down the list to come with a few that are worth pursuing in terms of their acceptability and ability to provide real value for the target market. _____________8. This process requires a specific marketing plan to penetrate your target market. It may involve your supply and distribution plan, promotion, and advertising to boost your sales. _____________9. This refers to the creativity that sparks an idea to fruition. _____________10. It is a concept where you are not just selling a product, but it goes beyond what your product can do, what your product is all about, and what it stands for.