Understanding Brand Personality or Positioning, Essays (university) of Marketing

Download Understanding Brand Personality or Positioning and more Essays (university) Marketing in PDF only on Docsity! Understanding Brand Personality or Positioning Subject: Marketing Paper 1 Everyone is not your buyer. There could even be a mass amount of people that purchase your product, but that's not everyone. Dig deep and research your audience. Find the answers to those questions: What are their spending habits? Values? Concerns? Needs? How does your product/service fit into their life? By answering these direct questions you'll begin to convert your key customer. The closer the most target the more connected the customer will feel alongside your brand. you'd like them to think that you simply designed the brand specifically for them. It is imperative when communicating that you simply exchange information about the merchandise within an equivalent way your buyer talks. For example: if they're high class, intelligent and money filled speak to them with sophistication and parallel their first-class style. Or for the free-spirited young adults don't confuse them with big words, or Frost like metaphors; simply connect alongside your audience on their level. Employees, community members, friends, and clients must know the personality of your business. Everyone must be familiar with and perform the persona inside the brand. Some great ways to undertake to the present are to rent those you think that already possess the required traits, company parties, being an area of community events, and relaxed company meetings on implementing the brand through its employers. Next, use your brand, logo and tagline on company material. These are: websites, marketing, advertising, PR, e-mail, letterheads, business cards, and merchandise packaging. Place your brand on any objects related to your products or services.