Effective Communication in Business: Models, Media, and Proofreading Techniques, Lecture notes of Business

Download Effective Communication in Business: Models, Media, and Proofreading Techniques and more Lecture notes Business in PDF only on Docsity! 1 Unit 301 Communicate in a business environment UAN: Y/506/1910 Level: 3 Credit value: 4 GLH: 24 Relationship to NOS: This unit is linked to the Business & Administration (2013) National Occupational Standards:  CFABAA613 Understand how to communicate in a business environment  CFABAA614 Prepare to communicate in a business environment  CFABAA615 Communicate in a business environment. Assessment requirements specified by a sector or regulatory body: All Assessment Criteria must be met and assessed in line with Skills CFA Assessment Strategy. Aim: This unit aims to develop the knowledge and skills required to communicate in a business environment. Upon completion of this unit, learners will be able to communicate in business both in writing and verbally. Learning outcome The learner will: 1. Understand business communication models, systems and processes. Assessment criteria The learner can: 1.1 analyse the communication needs of internal and external stakeholders 1.2 analyse the different communication models that support administration 1.3 evaluate the effectiveness of different communication systems 1.4 explain the factors that affect the choice of communication media 1.5 explain the importance of using correct: a. grammar b. sentence structure 2 c. punctuation d. spelling e. conventions in business communications 1.6 explain the factors to be taken into account in planning and structuring different communication media 1.7 explain ways of overcoming barriers to communication 1.8 explain the use of communications theories and body language 1.9 explain proof-reading techniques for business communications. Assessment Guidance Stakeholders: Internal  managers  colleagues  shareholders External  suppliers  customers  lenders Communication models:  one-to-one  cascade  round table meeting  group meeting  webinar (across continents) Grammar:  nouns - name of person/place eg London, John  pronouns - instead of noun eg instead of saying ‘John’ refer to ‘him’ or ‘he’  verbs - doing things eg ‘run’  adverbs - is a verb executed eg ‘he ran quickly’  adjectives - description of nouns eg reality television Punctuation:  full stops (.)  commas (,)  apostrophes (‘) Spelling: Examples below demonstrate how a similar word has a different meaning:  accept; except  advise; advice 5 Assessment Guidance Verbally through:  face-to-face  video conferencing  telephone/answer phone Confirm through:  paraphrasing  probing  clarifying  verifying  summarising Evidence may be supplied by:  observation  witness testimony  professional discussion. 6 Unit 301 Communicate in a business environment Supporting information Guidance Whilst working through this unit, any report at this level would need to be in excess of 500 words. The report can be holistic and supported by other methods of evidencing ie observation report, product etc.