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United States Home Appliance Industry - Class Quiz | BUSA 7530, Study notes of International Business

Georgia Southern University (GS)International Business

Material Type: Notes; Class: Contact Instructor - Russell Kent; Subject: BUSA Business Administration; University: Georgia Southern University; Term: Unknown 1989;

Typology: Study notes

Pre 2010

Uploaded on 08/04/2009

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Download United States Home Appliance Industry - Class Quiz | BUSA 7530 and more Study notes International Business in PDF only on Docsity! U.S. Home Appliance Industry BUSA 7530 1. What factors have helped to create the modern U.S. major home appliance industry? 2. How has the major home appliance industry changed in the United States over the past few decades? Who were the major players? What were their strengths/weaknesses? 3. How important is the manufacturing function in this industry? Why hasn’t marketing been as important in this industry as it has been in automobiles? Why hasn’t product R&D been as important in this industry as it has been in the computer industry? 4. Evaluate the competitive intensity of the U.S. major home appliance industry using Michael Porter’s industry forces. 5. Has the major home appliance industry become a global industry? 6. What factors are likely to transform the major home appliance industry in the future?

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