Sales Pitch for CUTCO Knives: Features, Price Comparison, and Sales Techniques, Quizzes of Customer Relationship Management (CRM)

Download Sales Pitch for CUTCO Knives: Features, Price Comparison, and Sales Techniques and more Quizzes Customer Relationship Management (CRM) in PDF only on Docsity! TERM 1 Summary DEFINITION 1 Let me review why so many people choose to invest in CUTCO: - You'll always have a sharp knife -It's comfortable, safe, and sanitary -You'll enjoy cooking more! & If you eat out one less time per month, CUTCO pays for itself quickly! -You won't waste another dollar on dull, dangerous knives that don't work ($60/month) -And CUTCO last forever, so it would be the last set of knives you'd ever buy! TERM 2 Wrap Up DEFINITION 2 Mr./Mrs._____ Most people haven't had the opportunity to price fine cutlery. It's like anything else, there isa wide variety of quality and prices available. I'm sure you'd agree that we can't compare CUTCO to a cheap set of knives sold at a local bargain store. TERM 3 Price Comparison Sheet DEFINITION 3 (Pull out price comparison sheet-have pen in hand to point with) I have a price comparison sheet for a set that is similar to CUTCO. It is called Henckel's, and is found in most department stores and specialty shops. Have you heard of them before? TERM 4 Henckel's Description DEFINITION 4 This is a very high quality set made overseas. It has almost everything you look for in a set of cutlery. It has full tangs, high quality handle design, and high carbon stainless steel blades. It is a top selling brand in stores. TERM 5 Henckel's Price DEFINITION 5 (point to Henckel's on price comparison sheet) As you can see, the price for the Hencke's set is $1695. Sometimes, you can find it on sale for $1000. There are, however, some differences between this set and CUTCO. (point back and forth to Henckel's and CUTCO during the next part) TERM 6 Henckel's VS CUTCO DEFINITION 6 -Henckel's sets have regular handles while CUTCO has comfortable and safe ergonomic handles -Heckel's sets aren't dishwasher safe but CUTCO handles are made of Thermo Resin which is dishwasher safe - Henckel's sets have mostly straight edges &recommend frequent sharpening while CUTCo has the exclusive DOUBLE-D Edge which stays sharp 7-10 years -Henckel's sets are made overseas but CUTCO is made in America -Henckel's sets guarantees only cover defectsbut CUTCO has the risk free FOREVER guarantee including free sharpening&15DayTrial TERM 7 Closing the Sale DEFINITION 7 People who own CUTCO will tell you that it's ten times better than any knives they've ever used. I know you haven't had the chance to use it that much yet, but considering the guarantee and unique features, I'm sure you would agree that CUTCO is at least twice as good as the overseas brands. When something is twice as good, offers twice quality and value, and lasts twice as long, you would expect it to be twice the price. At twice the price, you're talking over $3000 for a set of CUTCO. TERM 8 Homemaker Sets DEFINITION 8 So let me show you what you get (Flip to Ultimate Set) This is our complete set. This is the best set for people who like to entertain or like to cook a lot. (Filp to Signature Set) This set falls between the complete and basic. These are our two most popular sets (Filp to Homemaker Set) for people who do an average amount cooking. (Show pg. 10; point w/pen) The first set is the CUTCO Homemaker with 8 Table Knives. You get all 10 tools, 8 Table Knives, a solid oak block, a cutting board and a sharpener for straight edge knives only. That is a very practical and complete set. the second set is the basic Homemaker without the Table Knives, which is also a very nice set. TERM 9 Present Price DEFINITION 9 Our company has found that one of these sets appeal to just about everybody. The beautiful thing is that they are not quite three thousand dollars ($3000). Asa matter of fact, they're not even as much as this set which is $1695 (point to comparison sheet). TheHomemaker set is 10-79 or 2-30 over 5 months with no interest, and the Homemaker set without Table Knives is 8-64 or 1-85 over 5 months with no interest. TERM 10 Trail Close DEFINITION 10 If you were considering a set of CUTCO, would you prefer the Basic Homemaker Set or the Homemaker +8 Set with the Table Knives? (wait for answer; compliment choice)