E-Commerce and Web Security: A Comprehensive Guide, Slides of Management Information Systems

Download E-Commerce and Web Security: A Comprehensive Guide and more Slides Management Information Systems in PDF only on Docsity! 29 Web Server Software (continued) • Web site development • Web page construction • Static Web page • Dynamic Web page docsity.com 30 E-Commerce Software • Catalog management • Product configuration • Shopping cart facilities • E-commerce transaction processing • Web traffic data analysis docsity.com 33 Electronic Payment Systems • Digital certificate: an attachment to an e-mail message or data embedded in a Web page that verifies the identity of a sender or a Web site • Certificate authority (CA): a trusted third party that issues digital certificates • Secure Sockets Layer (SSL): a communications protocol used to secure sensitive data • Electronic cash: an amount of money that is computerized, stored, and used as cash for e-commerce transactions docsity.com 34 Electronic Payment Systems (continued) • Electronic wallet: a computerized stored value that holds credit card information, electronic cash, owner identification, and address information • Credit card • Charge card • Debit card • Smart card docsity.com 35 Threats to E-Commerce • E- and m-commerce incidents • Theft of intellectual property • Intellectual property: music, books, inventions, paintings, and other special items protected by patents, copyrights, or trademarks • Patents on business processes docsity.com 38 Invasion of Consumer Privacy • Online profiling: the practice of Web advertisers’ recording online behavior to produce targeted advertising • Clickstream data: data gathered based on the Web sites visited and the items clicked on • Safe harbor principles: principles that address the e- commerce data privacy issues of notice, choice, and access docsity.com Figure 8.9: TRUSTe Seal PRC es an keer eer eon eerie | File Edt View Favorites Took Hap OO DAD Pxaw Yeroma Qn O B-S - © cress (4B) netp:ffveeuintutt.comt Manage your finances and taxes with confidence, Intuit products =! how, > Quicken > TurboTax Use Quicken and TurboTax products to Software and services for home officas to enterprises: > QuickBooks > Intuit Payroll Services > Checks and Supplies Select products for your field or industry: Grow your chant relationships with Intuit’s professional solutions, featuring > ProSeries Tax > Lacerte > QuickBooks Accountant Edition and other resources | Manage your finances 41 [Select an induety ¥@ 4 Right for your practice NEWS Accounting Technology Calls Complete Payroll a “Powerful and Very Capable Product” peters Quicken Complete Payroll QuickBooks Online ioyantoes: MasterCard® The better way to Edition Developer Instantly download outsource your payroll Anytime, Anywhere Job Seskers transactions into Accounting Intemations| Quicken a Privacy Legal Contact Us © 2004 Intuit Ine. All rights reserved. Investment Considerations and Risks docsgjty.com Figure 8.10: BBB Online Privacy Seal 3h UnclesGames. com - Microsoft Internet Explorer provided by Comcast High-Speed Internet i Fils Edt View Favorkes Took Help Ger - Oe] BD Power Yerernes Quer @ B- i Address | [Bl mtpstjwcew unclesgares.ccm) World’s largest selection of a unclesgames.com vanes, pues & paying carts Games, Puzzles & More! Pera ld QD vere Daur GI unis Groans groin Welcome to Uncle's Games, Puzzles, and BBBOnLine’ More! ah’ ‘Search Site 200 -20 tema in ca QUESTIONS eee Cat Os creck out $0.00 © Estimate Shipping Game of the Month is: BLOKUS You need $100.00 more 20% off x docagjity.com 43 Putting up a Web Site • Web site hosting companies: companies that provide the tools and services required to set up a Web page and conduct e-commerce within a matter of days and with little up-front cost • Storefront broker: companies that act as middlemen between your Web site and online merchants that have the products and retail expertise docsity.com 44 Building Traffic to Your Web Site • Obtain and register a domain name • Make your site search-engine-friendly • Meta tag: a special HTML tag, not visible on the displayed Web page, that contains keywords representing your site’s content, which search engines use to build indexes pointing to your Web site • Web site traffic data analysis software docsity.com 45 Maintaining and Improving Your Web Site • Be alert to new trends and developments in e-commerce • Be prepared to take advantage of new opportunities • Personalization: the process of tailoring Web pages to specifically target individual consumers • Explicit • Implicit docsity.com