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Writing an Effective Sales Letter: A Step-by-Step Guide, Study Guides, Projects, Research of Marketing

Saint Mary's University (SMU)Marketing

Learn how to write a sales letter that closes deals by addressing your customers' problems, sharing success stories, and using persuasive language. Follow this 5-step guide to craft a compelling sales letter.

Typology: Study Guides, Projects, Research

2021/2022

Uploaded on 08/01/2022

hal_s95 🇵🇭

4.4

(620)

8.6K documents

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Download Writing an Effective Sales Letter: A Step-by-Step Guide and more Study Guides, Projects, Research Marketing in PDF only on Docsity! 17 Write a sales letter that closes the deal Task #5: 1. Talk about the problem you solve for your customers 2. Include one focused, direct call to action 3. Clearly define what life will look like if someone buys your product or service 4. Offer a limited time bonus or tell them their offer is going away Things to remember when writing a sales letter: Subject Line: Problem: Emotional / Philosophical Struggle: 18 Brief Testimonial or Success Story: Explain Your Offer: Call to Action:

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