Write a title that briefly explains what it is about., Exercises of Marketing

Download Write a title that briefly explains what it is about. and more Exercises Marketing in PDF only on Docsity! Chapter 3 Exercise 1) Which of the following most likely indicates surface-level similarity? A) Tim and Jake are colleagues who take risks and are quick decision makers. B) The employees at GenSys prefer teamwork over individual assignments. C) Nina and Chuck are colleagues who share similar views on corporate social responsibility. D) Jane and Sara grew up in the same town and went to school together. E) Hannah and Nate are both introspective and tend to be slow to reach decisions. 2) Which of the following best represents deep-level similarity? A) colleagues who both come from the same neighborhood in Alabama B) employees who are college graduates with a degree in business management C) employees who speak Spanish and share similar religious values D) employees who seek challenges in assignments and like to work collaboratively E) employees in their mid-thirties with 10 years' work experience in the publishing industry 3) Malcolm Industries recently hired a large number of workers for the company's new construction factory in Colorado. During the hiring process, the management made a clear effort to recruit physically strong individuals because the work at the factory involves manual labor. The jobs need to be performed by individuals who have the energy and physical stamina to work for long hours. Which of the following surface-level characteristics did the company most likely concentrate on when selecting the new workers? A) age B) values C) beliefs D) religion E) personality 4) ________, which may occur intentionally or unintentionally, refers to keeping certain people in a work place away from job opportunities, social events, discussions, or informal mentoring. A) Exclusion B) Mockery C) Stalking D) Ragging E) Bullying 5) Which of the following is true with respect to workplace discrimination? A) Discrimination occurs more at lower levels in the organization than higher levels. B) It may lead to reduced productivity and citizenship behavior. C) Only intentional discrimination is addressed by diversity management efforts. D) Forms of discrimination like exclusion are easy to root out. E) The discriminators are invariably aware of their action toward the victim. 6) Raylon Inc. is in the process of recruiting a new operations manager. The human resources