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Download Writing , content writing, essay writing. and more Essays (high school) English in PDF only on Docsity! Digital Advertising Approach D gital Adartisine eee Cog, On pg. 1 Title Page Name of The Company : Digital Advertising Agency Name of participants: Course Title: Submitted to: Submission date: pg. 2 messaging and Facebook is a great way to do this. Hence, we are targeting each and every generation via such sources that are easily available to them. [ CITATION Zep20 \l 1033 ] Services: The services that our agency provides from email campaign to evaluation of that campaign includes  Designing the campaign  Personalization and Targeting  Email list management  Building deployment system  Testing the plan  Implementing the campaign  Tracking the campaign’s progress in real-time  Instant measurability for ROI analysis  Post-campaign evaluation Industry and Competitive Analysis Our company will face competition directly or indirectly. Our competitors include all those advertising agencies that are serving in the similar area or have the similar target market. SWOT Analysis Digital Advertising Approach is highly engaged to become a world class advertising agency not only in UAE but all over the world. We know one thing for sure, if we get things right before time we won’t face any struggle to attract loyal customers and building our client base to a level where we can easily breakeven in record time. Strength: Our core strength lies in the energy of our crew; our workforce. We have a team of innovative, result driven and notably talented advertising cum digital advertising expert, a team with high-quality qualifications and experience in various area of interest regions of advertising and marketing agencies enterprise and other related enterprise. Aside from the synergy that exist in our marketing cum virtual advertising specialists, our services may be measurable, end result driven and guided by using exceptional practices within the enterprise. Weaknesses: As a new marketing agency we may face difficulty regarding our brand image. People may not be aware of our services. At an early stage, (due to lack of cash), we couldn’t promote ourselves via televisions, newspapers. As a result, it might take some time to build an image in the minds of our customers. Opportunities: No doubt, the opportunities available in the advertising businesses enterprise is huge considering the wide variety of people and corporate organization’s presence on the internet. Many people go through their social media platforms every day via their smart phones as an advertising agency we are prepare to take advantage of any opportunity. Threat: Just like other businesses we do have major threats that can turn down our business. And those threats include any other businesses that are working or planning to work on the same platform like us. Another threat include is economic instability. Inflation can cause ups and downs in our business. pg. 5 Marketing Analysis and Marketing Plan In an eMarketeer online advertising it has been reported that online promotions have good terms not with online companies but with offline companies as well. Though offline companies are offering products that are necessary for consumers yet consumers feel safe and secure about online promotions. Hence, this is an opportunity for offline companies to target more audience that use computer. Due to advancement in technology and internet. The use of social media has increased tremendously. And with that use of internet and social media the businesses of advertising agency have flourished. The revenue generated in this industry ahs grown tremendously. Moreover, they prefer not only clients who are physically available to them but to also cater clients who are sitting far away from them. Consumers have admitted that they feel safe about return policies, production selection and customer service. An amazing 94 percent of surveyed clients revealed they have shopped online previously. Around 76 percent of those surveyed said promotions had a positive effect on their purchasing conduct. Approximately 50% said online coupons were particularly enticing while 70% discovered offline coupons appealing. Email campaign can be easily used to reach your target as long as the consumer wants that particular product. And with the advancement in computer technology and internet advertising agency will also continue to update themselves. Target Market Prior to starting our marketing corporation, we are sure that there's a extensive variety of both corporate and individual clients who cannot successfully run their organizations without the services and guide of a well-known marketing corporation; a organization which can help them reach out to their target market and effectively promote their products and services. In view of that, we've got created strategies to be able to enable us reach out to numerous corporate groups, non – profit, government businesses and man or woman who we know can’t come up with the money for to do without our services. We have performed our marketplace research and survey and we will make certain that we meet and surpass the expectancies of our customers Following is the list of our target audience.  Banks, Insurance Companies and other related Financial Institutions  Blue Chips Companies  Corporate Organizations  Manufacturers and Distributors  Real Estate Owners, Developers, and Contractors  Research and Development Companies  The Government (Public Sector)  Schools (High Schools, Colleges and Universities)  Hotels pg. 6  Celebrities, Politicians, Public Figures and Public Speakers  Sport Organizations  Religious Organizations  Political Parties  Television Stations  Printing Press (Publishing Houses) and Authors  Branding and Advertising agencies  Aspiring celebrities  Entrepreneurs and Start – Ups Marketing Plan Marketing plan of our agency is to utilize the broad network of contacts, our pioneers have with the companies, on the value of email marketing. Moreover, we will launch a special marketing campaign for a selected group of people. Marketing Strategy With over 2 million potential customers, we will focus on a group of 50,000 each fiscal year. According to our calculations we will get a 5% response rate to our campaign that will ultimately generate 1250 leads. And these leads will be then used to generate business contacts. Over the year we will be able to generate 5,000 leads. Following will be our marketing and sales strategy in order to attract the customers.  Introduce our advertising agency via sending introductory letters along our brochure to individuals, company companies, government organizations, non – income, spiritual organizations and key stake holders.  Promptness in bidding for advertising and digital advertising and marketing contracts from the government and different cooperate organizations  Advertise our commercial enterprise in applicable commercial enterprise magazines, newspapers, TV stations, and radio station, social media platforms like Facebook, Instagram.  Attend relevant worldwide and neighborhood expos, seminars, and commercial enterprise fairs  Engage direct advertising method  Encourage word of mouth advertising from dependable and glad customers Sales Strategy Our strategy is quite simple. Our email advertising campaign is based on customers, what we can do for them. We are available for both online and offline companies but online companies will be most accessible to our services. That’s our initial phase, we will soon cover the gap with the offline companies. Sales Forecast: One thing is for sure that there are numerous organizations, private, public, small, big, non-profit enterprises who are looking for someone to promote their products and services. We have critically examined all the areas and have calculated following sales forecast of our advertising agency. pg. 7 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $181,143 $341,471 $498,339 Expenditures Year 1 Year 2 Year 3 Expenditures from Operations Cash Spending $142,000 $181,000 $202,000 Bill Payments $90,432 $133,818 $188,745 Subtotal Spent on Operations $232,432 $314,818 $390,745 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $20,004 $20,004 $20,004 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $252,436 $334,822 $410,749 Net Cash Flow ($71,294) $6,649 $87,590 Cash Balance $84,206 $90,856 $178,446 pg. 10 Balance Sheet Assets Current Assets Cash $84,206 $90,856 $178,446 Accounts Receivable $44,688 $73,216 $104,877 Other Current Assets $10,000 $10,000 $10,000 Total Current Assets $138,894 $174,072 $293,323 Long-term Assets Long-term Assets $0 $0 $0 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $0 $0 $0 Total Assets $138,894 $174,072 $293,323 Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Accounts Payable $8,184 $11,251 $15,895 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $8,184 $11,251 $15,895 Long-term Liabilities $79,996 $59,992 $39,988 Total Liabilities $88,180 $71,243 $55,883 Paid-in Capital $100,000 $100,000 $100,000 Retained Earnings ($34,500) ($49,286) $2,829 Earnings ($14,786) $52,115 $134,611 Total Capital $50,714 $102,829 $237,440 pg. 11 Total Liabilities and Capital $138,894 $174,072 $293,323 Net Worth $50,714 $102,829 $237,440 Business Ratios Ratio Analysis Sales Growth 0.00% 63.84% 43.24% 8.50% Percent of Total Assets Accounts Receivable 32.17% 42.06% 35.75% 36.20% Other Current Assets 7.20% 5.74% 3.41% 42.20% Total Current Assets 100.00% 100.00% 100.00% 80.80% Long-term Assets 0.00% 0.00% 0.00% 19.20% Total Assets 100.00% 100.00% 100.00% 100.00% Current Liabilities 5.89% 6.46% 5.42% 42.90% Long-term Liabilities 57.60% 34.46% 13.63% 13.00% Total Liabilities 63.49% 40.93% 19.05% 55.90% Net Worth 36.51% 59.07% 80.95% 44.10% Percent of Sales Sales 100.00% 100.00% 100.00% 100.00% Gross Margin 100.00% 100.00% 100.00% 0.00% Selling, General & Administrative Expenses 106.55% 85.91% 74.60% 81.60% Advertising Expenses 21.25% 16.22% 15.09% 3.50% Profit Before Interest and Taxes -2.60% 22.01% 37.23% 2.50% Main Ratios pg. 12