Young Entrepreneur Program, Lecture notes of Marketing

Download Young Entrepreneur Program and more Lecture notes Marketing in PDF only on Docsity! Young Entrepreneur — Program — >» enactus. Lesson 6: Marketing Posters Business Names and Slogans Last week you created a business logo! Now we are going to brainstorm some ideas for a slogan (about 10 words) that tells customers why they should buy your product. Be Creative! McDonalds – “I’m Lovin’ It” Subway – “Eat Fresh” Kit Kat – “Have a Break, Have a Kit Kat” Skittles – “Taste the Rainbow” Rice Krispies – “Snap! Crackle! Pop!” Kelloggs Frosties – “They’re GR-R-R-reat” Create a Marketing Poster This poster will be what draws in the customer and tells them about your product! Your poster must include: ● Your business name ● A brief product description or slogan (10 words) ● Your company logo ● Your product price ● COLOUR! At the Trade Show... ● Set up your table using your table layout. Make sure to display your products, business plan, budget, and your marketing poster. ● Customers might ask questions such as “How did you come up with your product idea?”, “Why should I buy your product?”, or “What makes your product different from other products?”. Be confident! ● Don’t forget to dress professionally and to SMILE!