¡Descarga 1. ORGANIZATIONAL STRATEGY y más Apuntes en PDF de Administración de Empresas solo en Docsity! AN ORGANIZATIONAL STRATEGY STRATEGIC MANAGEMENT UAB Index 1.1. The concept of strategy 1.2. Contents of strategy 1.3. Different levels of strategy and strategic decision 1.4. Strategic business Unit 1.5. The process of Strategic Management 1.5.1. Phases of the strategic management process 1.5.2. Responsibility for strategic decisions 1.5.3. Rationality in the decision-making process 1.5.4. Fit and change in the strategic management process. 1.6. Approaches in strategic thinking 1.1. The concept of strategy The determination of the long-run goals and objectives of an enterprise, and the adoption of Ñ courses of action and the allocation of D resources necessary for carrying out these goals < (Chandler, 1962) 1.1. The concept of strategy Firm Environment Y Strategy Y Competitiveness Y Stakeholders (shareholders, managers, workers,...) 1.2. Contents of strategy LONG-TERM MANAGEMENT CONTENT OF STRATEGIC DECISIONS CREATION OF NEW IO O II NS AI AAA 1.3. Different levels of strategy and strategic decisions Depending on the hierarchical level CORPORATE STRATEGY Where to compete? COMPETITIVE (OR How to compete? BUSINESS) STRATEGY How to use and apply resources and FUNCTIONAL STRATEGIES capabilities within each functional area AAA 1.3. Different levels of strategy and strategic decisions Need for interaction, CORPORATE STRATEGY > Y) coordination and COMPETITIVE : coherence between levels STRATEGY 1.4. Strategic business units (SBU) Definition: Set of activities that are sufficiently self-contained to formulate a separate competitive strategy. Why is it necessary to define SBUs? - — Heterogeneity different business - Different competitive environment for each activity AAA 1.5. The process of Strategic Management 1.5.2. Responsibility for strategic decisions PERSONS AND Board of Directors GROUPS INVOLVED CEO Staff Operations Commertial Administrative Management Management Management AAA 1.5. The process of Strategic Management 1.5.3. Rationality in the decision-making process "The rational process presented is, in reality, an “ideal process”. = Basic assumptions: y Intentional process y Objectives are clear and can be quantified y Extensive information search v Strategies evaluation according to objective techniques Y The process offers the “best” strategy following objective criteria AAA 1.5. The process of Strategic Management 1.5.3. Rationality in the decision-making process na .. . e % . . " . . i Despite the potential benefits of a rational process, in practice : : the rational aspects are combined with other not so rational > : : The rational process takes place under conditions of : : uncertainty, complexity and conflict . o . e e a .. AAA 1.6. Approaches in strategic thinking "The proliferation of Strategic Management studies (60's, past century) originated various schools of thought, that can be grouped into three approaches: 1) Rational approach 2) Organisational approach 3) Holistic approach NIP AAA 1.6. Approaches in strategic thinking 20 RATIONAL ORGANISATIONAL Characteristics PON! PON! Authors Porter, Ansoff Mintzberg, Simon Character Prescriptive Descriptive How to formulate the Describe strategic Purpose best strategy processes Rationality of the Los Strict Bounded decision-maker 1.6. Approaches in strategic thinking HOLISTIC APPROACH This model links the rational and the organisational approach (both take place in practice): ION NA APPROACH ORGANISATIONAL ONO 1. Complementarity between deliberate and emergent strategies HOLISTIC APPROACH . 2. Complementarity Deliberate strategies Emergent strategies between rational and <- not so rational aspects Strategic formulation Strategic implementation
