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Negotiating with Powerful Competitors: Strategies for PictureQuik, Ejercicios de Finanzas

Universidad Pontificia Comillas (ICAI-ICADE)Finanzas

Supply Chain ManagementMarketingBusiness StrategyInternational Business

Insights into effective negotiation strategies for companies facing aggressive pricing and contract renegotiations from powerful competitors. Using the example of picturequik and its negotiations with supermart, the article suggests three strategies: seeking an elegant solution, forming strategic alliances, and appealing to principles. Each strategy is explained in detail, offering valuable lessons for businesses dealing with dominant market players.

Qué aprenderás

What strategies can a company use when negotiating with a more powerful competitor?
What role do nonmonetary considerations play in business negotiations?
How can a company generate an elegant solution in negotiations?

Tipo: Ejercicios

2018/2019

Subido el 09/05/2019

oscar-gomez 🇲🇽

(1)

4 documentos

1 / 5

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¡Descarga Negotiating with Powerful Competitors: Strategies for PictureQuik y más Ejercicios en PDF de Finanzas solo en Docsity! For the exclusive use of O. G?mez, 2018. ua] Negotiation *.. Harvard Business School Publishing and the Program on Negoliation Decision-Making and Communication Strategies That Deliver Results — ortavord Low Schod! ARTICLE REPRINT NO. N0602A Negotiating with a 900-Pound Gorilla BY LAWRENCE SUSSKIND This document is authorized for use only by Oscar G?mez in Fall 2018 Negotiations 3034-1028 taught by KRISTIE ROGERS, Marquette University from Aug 2018 to Feb 2019. For the exclusive use of O. G?mez, 2018. For a complete list of Harvard Business For reprint and subscription information For customized and quantity orders of reprints: School Publishing newsletters: for Negotiation: Call 617-783-7626 Fax 617-783-7658 http://newsletters.harvardbusinessonline.org — Call800-988-0866 or 617-783-7500 a a For permission to copy or republish: This document is authorized for use only by Oscar G?mez ¡httav/40rgijónmbas sdhueias 1808 (09/08 ISTIE AQGERS, Marayojte University from Aug 2018 to Feb 2019.