¡Descarga Store Brands' Success During Recessions & Teachers' Role in Secondary Schools - Prof. Muño y más Apuntes en PDF de Relaciones Laborales y Recursos Humanos solo en Docsity! COMISSIÓ GESTORA DE LES PROVES D’ACCÉS A LA UNIVERSITAT COMISIÓN GESTORA DE LAS PRUEBAS DE ACCESO A LA UNIVERSIDAD PROVES D’ACCÉS A LA UNIVERSITAT PRUEBAS DE ACCESO A LA UNIVERSIDAD CONVOCATÒRIA: SETEMBRE 2010 CONVOCATORIA: SEPTIEMBRE 2010 ANGLÉS INGLÉS 1 BAREM DE L’EXAMEN: BAREMO DEL EXAMEN: Please answer on a separate sheet of paper. OPCIÓ A / OPCIÓN A Part A. Reading Comprehension. Read the following text: STORE BRANDS LIFT GROCERS IN TROUBLED TIM ES As the economy plunges into a deep recession, grocery stores are one of the few sectors doing well. That is because cash-short consumers are eating out less and stocking up at the supermarket. And store brand products, which tend to be cheaper than national brands and more profitable for grocers, are doing especially well. Led by chains like Kroger, Wegmans and Safeway, grocers have expanded their store brands beyond cheap generics and simple knockoffs of Cheerios, Oreos and Coca-Cola. Now, retailers are increasingly adding premium store-brand items like organics, or creating products without direct competition. In this economic climate, many shoppers are willing to try the newly developed store brands. They also say it is hard to resist the low prices of store brands for staple goods like milk, sugar and cheese. Jan-Benedict E. M. Steenkamp, marketing professor at the University of North Carolina, said past recessions had given consumers a reason to trade down from national brands. This time, he said, the gains may stick because the quality and consistency of store brands have improved. Besides the weak economy, the growth of store brands reflects a historic shift in the balance of power between packaged food manufacturers and grocery retailers. As these grocery retailers have consolidated and grown bigger, they are increasingly able to stock their shelves with their own store brands, which bring higher profits and drive customer loyalty — all to the detriment of major food brands. Of course, major branded food companies dispute the idea that store brands are just as good as their products and they argue that branded products offer better taste, consistency and innovation, justifying a premium price. Source: Andrew M artin, The New York Times COMISSIÓ GESTORA DE LES PROVES D’ACCÉS A LA UNIVERSITAT COMISIÓN GESTORA DE LAS PRUEBAS DE ACCESO A LA UNIVERSIDAD PROVES D’ACCÉS A LA UNIVERSITAT PRUEBAS DE ACCESO A LA UNIVERSIDAD CONVOCATÒRIA: SETEMBRE 2010 CONVOCATORIA: SEPTIEMBRE 2010 ANGLÉS INGLÉS 2 BAREM DE L’EXAMEN: BAREMO DEL EXAMEN: Please answer on a separate sheet of paper. OPCIÓ B / OPCIÓN B Part A. Reading Comprehension. Read the following text: NOW TEACHERS ARE ORDERED TO SMILE AT THEIR PUPILS A secondary school has ordered teachers to welcome children with a smile at the start of every lesson as part of a drive to hand more power to pupils. Staff have also been told to ensure they are not boring students by setting work that is too hard. The move is the latest example of a Government initiative to give pupils a major say in many aspects of their schooling, but some critics say this is putting children in charge. Yesterday the Mail revealed that 20 students at a Kent secondary school were given iPhones to provide instant feedback of teachers to senior staff. In another incident, a teacher being interviewed for a job by a student panel was asked to sing the Michael Jackson song ‘Bad’. She failed to get the job after refusing. Pupils on another interview panel voted in favour of a female candidate because she was the ‘prettiest’, although she was not hired. Schools Secretary Ed Balls admitted the approach used by some schools was ‘completely wrong’, ‘absurd’ and ‘ridiculous’. ‘The people who are in charge are the head teachers, the governors and the teachers,’ he said. ‘The idea that you would give out iPhones to secretly spy on teachers, that would be in my view, completely wrong’. ‘Any head teacher doing that needs to look hard at themselves and consider the way in which they are doing things’. But far from dismissing the practice, he added: ‘Some schools do ask teachers to get a report from the children about how lessons are going’. Daily Mail, Tuesday, April 6th, 2010, p. 10
