Understanding McDonald's Franchising and Quality Improvement - Prof. 13772, Apuntes de Finanzas Empresariales

¡Descarga Understanding McDonald's Franchising and Quality Improvement - Prof. 13772 y más Apuntes en PDF de Finanzas Empresariales solo en Docsity! Questions: 1. What is the structure of MacDonald’s? Do a drawing. 2. What is a franchise? How does this work? FRANCHISE: “A privilege or right officially granted to offer specific products or services under explicit guidelines at a certain location for a declared period of time.” A franchise is a contract between two entities: The franchisor and the franchisee. On the one hand, the franchisor provides the right to use its trademark and know-how. Like for example: brand names, production, marketing methods and business operation model. On the other hand, the franchisee has to pay a fee plus a percentage of sales. Nowadays is one of the fastest ways to gain expansion of business without a big inversion. 3. How does the new CEO want to improve the quality of food and service? Improving the quality of food and service means that they want to arrive to more people. If there is a good service and the food is good too, and if it is helped with an amazing campaign it would probably obtain more revenues. 4. What does Janice Meyer means when she says: “McDonald’s knows infrastructure”? The company has an impeccable system, this means that the company is an expert at building infrastructures, founding the best location for every single McDonalds and their building stores. 5. What is the function of the restaurant-grading system? Why is it useful? What can be some of the problems created by this system? The main function of the restaurant-grading system is to control that the restaurants are in good and healthy conditions. It helps to know which restaurant is not following the “rules”, it is easier to the company to identify or eliminate the restaurants that perform less well than expected. CEO franchising marketing Coo EU Coo Asia P. Coo USA Coo other Financial dept.