Page Quality Rating: Understanding High and Low Quality Main Content, Resúmenes de Marketing

¡Descarga Page Quality Rating: Understanding High and Low Quality Main Content y más Resúmenes en PDF de Marketing solo en Docsity! Very High Quality MC We will consider the MC of the page to be very high or highest quality when it is created with a high degree of time and effort, and in particular, expertise, talent, and skill —this may provide evidence for the E-A-T of the page. Very high quality MC may be created by experts, hobbyists, or even people with everyday expertise. Low Quality Pages Low quality pages may have been intended to serve a beneficial purpose. However, Low quality pages do not achieve their purpose well because they are lacking in an important dimension, such as having an unsatisfying amount of MC, or because the creator of the MC lacks expertise for the purpose of the page. If a page has one or more of the following characteristics, the Low rating applies: . An inadequate level of Expertise, Authoritativeness, and Trustworthiness (E-A-T). . The quality ofthe MCs low. . There is an unsatisfying amount of MC for the purpose of the page. . The title of the MC is exaggerated or shocking. . The Ads or SC distracts from the MC. There is an unsatisfying amount of website information or information about the creator of the MC for the purpose of the page (no good reason for anonymity). . A mildly negative reputation for a website or creator of the MC, based on extensive reputation research. If a page has multiple Low quality attributes, a rating lower than Low may be appropriate. The quality of the MC is an important consideration for PQ rating. We will consider content to be Low quality ¡if it is 2 Exaggerated or shocking titles can entice users to click on pages in search results. If pages do not live up to the exaggerated or shocking title or images, the experience leaves users feeling surprised and confused. Here is an example of a page with an exaggerated and shocking title: "Is the World about to End? Mysterious Sightings of 25ft Sea Serpents Prompt Panic!" as the title for an article about the unidentified remains of one small dead fish on a beach. Pages with exaggerated or shocking titles that do not describe the MC well should be rated Low . Important : The Low rating should be used if the page has Low quality MC. Unsatisfying Amount of Information about the Website or Creator of the Main Content For personal websites or non-YMYL forum discussions, an email address or social media link alone may be sufficient. effort, expertise, and talent/skill. For informational content: very high quality MC ¡is original, accurate, comprehensive, clearly communicated, professionally presented, and should reflect expert consensus as appropriate.