ADVANTAGES AND DISADVANTAGES OF SWOT, Appunti di Marketing Territoriale

Scarica ADVANTAGES AND DISADVANTAGES OF SWOT e più Appunti in PDF di Marketing Territoriale solo su Docsity! Advantages and disadvantages of the SWOT model 1. Strengths – Strengths Strengths describe the outstanding characteristics of an individual or organization that make them special or superior to competitors. For businesses, these strengths come from internal resources such as strong brand, loyal customer base, strong balance sheet, unique technology, etc. Some questions to help you identify strengths are: - What are you doing best? What internal resources do you or your company have? - How does your company own advantages in terms of people, knowledge, reputation, skills, relationships, technology? 2. Weaknesses – Weaknesses Weaknesses are things that can prevent an organization from operating at its optimal level. You need to recognize it to have timely improvement solutions. For businesses, the weaknesses that may exist are weak brand name, lower than average revenue, high debt level, inadequate supply chain or lack of capital, etc. Some questions to help you identify weaknesses: - What are the things you are doing that are not up to standard? - Are there any bad comments about you? Why do customers choose a competitor's product/service? - Are the current staff and facilities resources good or not? 3. Opportunities