ALL COMPLETE ANSWERS INSIDE LVMH CERTIFICATE OCTOBER 2023, Prove d'esame di Brand Management

Scarica ALL COMPLETE ANSWERS INSIDE LVMH CERTIFICATE OCTOBER 2023 e più Prove d'esame in PDF di Brand Management solo su Docsity! INSIDE LVMH CERTIFICATE OCTOBER 2023 ALL COMPLETE CORRECT ANSWERS MODULE 1: LVMH & The Luxury Industry MODULE 2: Luxury & Sustainability MODULE 3: Creation & Branding MODULE 4: Retail & Customer Experience FINAL QUIZ MODULE 1: LVMH & The Luxury Industry 1. Which of these Maisons is the oldest? FRED CHAUMET REPOSSI HUBLOT 2. What is not a key driver for SelecEve Retailling Maisons? Constant innovaEon PersonalisaEon of relaEonships Standard product selec3on Transforming shopping in a unique experience 3. Which Fashion House within the Group was founded in 1846? Louis VuiTon Loewe BerluE Rimowa 4. How many stores does LVMH manage? 1,500 stores 2,000 stores 5,600 stores 6,600 stores 5. Among the following acEviEes, which one is not part of the Other AcEviEes sector? Culture Art Hospitality Automo3ve 6. How many employees work at LVMH and how many are women? 150,000 employees out of which 80% are women 175,000 employees out of which 30% are women 196,000 employees out of which 71% are women 200,000 employees out of which 71% are women 7. How many Maisons are there within the LVMH Group? 15 48 62 More than 75 8. What business sector at LVMH generated the highest share of revenues in 2022? SelecEve Retailing Fashion & Leather Goods Wines & Spirits Perfumes & CosmeEcs 9. Which Maisons are part of the Perfumes & CosmeEcs division? STELLA by Stella MCarteney, ACQUA DI PARMA Maison Francis KURKDJIAN, FRED BENEFIT COSMETICS, CHAUMET 10. Which is the oldest wine estate and youngest brand in the Wines & Spirits division? Domain des Lambrayes (oldest) & Eminente (youngest) Vauve Cliquot (oldest) & Krug (youngest) Hennessy (oldest) & Ao Yun (youngest) Domain des Lambrays (youngest) & Eminente (oldest) How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences? Choose one answer Correct answer! By selling on marketplaces By relying on robots By mastering their distribution By launching new products everyday According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury industry in certain areas such as casualisation, social media or values. Choose one answer Correct answer! True False According to Bain & Company, by 2030, online sales will represent... Choose one answer Correct answer! 14% of the luxury sales 25% ofthe luxury sales 33% ofthe luxury sales What are the core values of LVMH? Choose at least one answer Correct answer! Creativity & Innovation Entrepreneurial spirit Quest for excellence Sense of commitment What challenges can you be faced with when innovating in the luxury sector? Choose at least one answer Correct answer! Integrating the human sensibility within innovation Finding the right pace of innovation Implementing all of the newest tech innovations quickly How are eco-conscious customers adapting their consumption? Choose at least one answer Correct answer! Rethinking the product as a service Owning goods rental) and not only a good to own n Ò (rental) yag Rediscovering vintage products Buying new products Quiz results "Test yourself - The final quiz of this second module!" Success rate: 90% How is Sephora reducing CO02 impacts? Choose at least one answer Correct answer! by using renewable energy contracts by making deliveries via drones by reducing the packaging by promoting "Good for" sustainable product selection Which of the following are part of LVMH!'s LIFE 360 Program to positively impact the environment? Choose at least one answer Correct answer! Protect Biodiversity Fight Climate Change Creative Circularity Traceability and Transparency What is the goal of the Bee Respect platform? Choose one answer Correct answer! A platform that aims at protecting fauna A platform that brings together different and flora LVMH employees around the world to promote inclusion A platform that offers more transparency None of the above on the supply chain and whole life cycles of Guerlain products Louis Vuitton launched in 2020 its Committed Journey program, with an environmental roadmap based on three pillars. Select the proposal that is NOT a pillar of this program Correct answer! Fight against climate change through Responsibly source all raw materials ambitious actions to decrease carbon emissions Foster sustainable viticulture Deploy circular creativity processes What are the talent-centric objectives to foster an inclusive culture at LVMH? Choose at least one answer. Correct answer! 50% of women in key positions by 2025 2% of people with disability by 2025 30% of people of color in leadership positions in the US by 2026 The Life Cycle Assessment (LCA) is a methodology assessing the environmental impacts that are associated with the whole life cycle of a product, process or service. Correct answer! False True The circular economy is a model of production and consumption which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible. Choose one answer Correct answer! True False How is Parfums Christian Dior committed to protect flowers? Select the appropriate answer(s) Correct answer! by cultivating flowers on a regenerative way within the upstream supply chain by helping reintroduce flowers into agricultural ecosystems At Hublot, what are the three functions a watchmaker holds? Select three proposals Incorrect answer! Correction Designer Project Manager Sales advisor Draftsman Merchandiser According to Alice Litscher, what are the 3 steps of the creative process? Choose one proposal Correct answer! Concepting - Experimentation - Making Concepting - Making - Delivering Collecting - Experimentation - Making Collecting - Making - Delivering Quiz results "The final quiz of this module about Creation and Branding" Success rate: 90% The four pillars of Sephora's brand are: Innovation, Curation, Customer Obsession, Celebration. Choose one proposal Incorrect answer! Correction Agree Disagree According to Carole Bildé, her first role as Marketing and Communication Director for Veuve Clicquot is to... Select one proposa Correct answer! develop relationships with the retailers engage customers and make Veuve Clicquot the most desirable Champagne brand create new products Based on the brand management stories from some of the LVMH Maisons, choose appropriate proposals for brands to attract and engage customers. Cho several proposals Correct answer! Reflect strong values and committment Deliver strategies aligned with the DNA of the brand Activate omnichannel plans The brand has to always modernize following the evolving demands of the customers, even if it means sacrificing some of its history and legacy. Choose one proposal Correct answer! Agree Disagree Brand Management always starts by understanding the brand, what makes it unique and relevant for customers. Choose one proposal Correct answer! Agree Disagree A brand DNA is based on... Select several proposals Correct answer! Heritage Positioning Values All of the above MODULE 4: Retail & Customer Experience Retail & Customer Experience - Promotion October 2023 - GP 2 Quiz results "Test your knowledge of Retail & Customer Experience in the Luxury Industry" Success rate: 100% According to Sandrine Crener from HBS and LVMH, we have moved from a traditional retail model to a new global and omnichannel model. This traditional model was defined by... Select at least one answer Correct answer! a few stores in a limited number of cities in the world a target of few privileged people who had physical access to those stores the promotion of scarcity and exclusivity Select the key success factors of a best-in-class customer experience. Choose several answers Correct answer! Customised Face.to-face focused Elevating Memorable Involving Relevant A key stake of the luxury retail is to offer exceptional customer experiences. Choose one answer Correct answer! l agree | disagree Gamification is a way for luxury brands to get closer to a younger clientele. Choose one answer Correct answer! Yes No According to Anne Michaut from HEC Paris, what are the purposes of retail today? Choose at least one answer Correct answer! Magnifying the product Celebrating the brand Nurturing client's emotion Developing new products Quiz results "The final quiz about Customer Experience and Retail at LVMH" Success rate: 100% When it comes to retail, what objectives do Data and AI serve? Select several proposals Correct answer! Automating tasks to improve customer Optimising the retail space satisfaction na . Personalising the customer experience None of the above A key stake and commitment of LVMH is to develop its talents in Retail. Those Talents represent at LVMH: Choose one proposal Correct answer! 10% of the employees worldwide 35% of the employees worldwide More than the half of the employees worldwide What are the main rules to follow when it comes to customer experience? Select one proposal Correct answer! Customer-first Brand consistency Connection with customers All of the above At Guerlain, what are the three pillars that create a connection with customers? Select several proposals Correct answer! Store teams Place and retail design Customer programs Releasing new products weekly How many stores does LVMH have around the world? Select one proposal Correct answer! 2,000 3,000 4,000 5,500+ FINAL QUIZ You finished the course "Certificate final quiz - Promotion October 2023 - GP Quiz results "The Final quiz" Success rate: 97% Which of the following statements are pillars of the LVMH Business Model? Select several answers. Correct answer! Decentralised organisation Creating Synergies Sustaining Savoir-Faire Balance across business segments andlocations According to Bain & Company, by 2030 and within the personal luxury goods market, the online sales will represent... Select one answer. Correct answer! 15% of the luxury sales 33% of the luxury sales 55% of the luxury sales According to Bain & Company, the personal luxury goods market is expected to achieve an annual growth rate of 6% until 2030. Select one answer. Correct answer! True False At LVMH, omnichannel is a client-centric approach aimed at providing a consistent, qualitative and seamless customer experience across all channels and geographies. Select one answer Correct answer! According to the Digital Innovation Director at Louis Vuitton, the two major challenges of innovation in the luxury sector are: integrating human touch and finding the right pace. Select one answer. Correct answer! l agree | disagree The circular economy is a model of production and consumption, which involves sharing, leasing, reducing, repairing, refurbishing and recycling existing materials and products as long as possible. Select one answer. Correct answer! Agree Disagree According to Serge Carreira from Sciences Po, to be attractive, Luxury has to reflect the following customer's expectations: Select several answers. Correct answer! Authenticity Transparency Sustainability Inclusivity According to Carole Collet, critical ecological challenges can be addressed creatively. Select one answer. Correct answer! True False What are LVMH's Diversity & Inclusion three action pillars? Select three answers. Correct answer! People Partners Image Nature The protection of natural ecosystems has always been of utmost importance to LVMH, whose activity is reliant on natural raw materials. Please select the natural raw materials that LVMH is using. Select several answers. Correct answer! Flowers Grapes Cotton Leather A brand DNA is based on... Select two answers. Correct answer! Heritage New customer expectations Values Among the following, which ones are sources of inspiration for designers? Select one answer. Correct answer! Childhood The brand legacy Artistic fields All of the above Every design project should begin with research and sketches. Select one answer. Correct answer! True False Brand management's key stake is to... Select one answer. Correct answer! develop the desirability of the brand develop e-commerce strategies Retail talents have the most important role in the transformation of retail. Select one answer. Select one answer. Correct answer! True False Today it is necessary to provide seamless customer experiences. Thus, omnichannel and data acceleration are important at LVMH. Select one answer Correct answer! True False What are the purposes of retail today, in addition to developing sales? Select one answer. Correct answer! Magnifying the product Celebrating the brand Nurturing client's emotions All of the above Data & Artificial Intelligence is useful in retail to: personalize the Customer Experience, optimize Retail Space, automatize Tasks for Customer Satisfaction. Select one answer. Correct answer! True False With more than 50% of our talents working in retail, the retail activity is key at LVMH. Select one answer Correct answer! True False What are the main qualities required for a store manager to succeed in offering the client a memorable experience? Select all answers that apply Correct answer! You need to have an insatiable curiosity You need to like people for products You need skills in storytelling You need a high level of engagement