ANSWERS FIRST MODULE INSIDE LVMH CERTIFICATE MAY 2024, Prove d'esame di Brand Management

Scarica ANSWERS FIRST MODULE INSIDE LVMH CERTIFICATE MAY 2024 e più Prove d'esame in PDF di Brand Management solo su Docsity! INSIDE LVMH ALL COMPLETE ANSWERS of FIRST MODULE: LVMH & The Luxury Industry - Promotion May 2024 - GP 2 How many stores does LVMH manage? Choose one answer Correct answer! 1,500 stores 3,000 stores 5,000 stores More than 6,000 stores LVMH Operating Model has six pillars. Which one is not correct? Choose one answer Correct answer! Centralized Organization Vertical Integration Sustaining Savoir-faire Organic Growth Creating Synergies Balance across business segments and geographies How many employees work at LVMH and how many are women? Choose one answer Correct answer! 156,000 employees out of which 80% are women 175,000 employees out of which 30% are women 213,000 employees out of which 71% are women How many Maisons are part of the LVMH Group? Choose one answer Correct answer! 15 48 62 More than 75 Which characteristics may help to measure the luxuriousness of an offer? Choose at least one answer Incorrect answer! Correction Price Quality Scarcity Signed by brands Controlled channels Personalized services Delivering experiential rewards How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences? Choose one answer Correct answer! By selling on marketplaces By relying on robots By mastering their distribution By launching new products everyday According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury industry in certain areas such as casualization, social media or values. Choose one answer Correct answer! True False According to Bain & Company, by 2030, online sales will represent... Choose one answer Correct answer! 14% of the luxury sales 25% ofthe luxury sales 33% of the luxury sales What are the core values of LVMH? Choose at least one answer Correct answer! Creativity & Innovation Entrepreneurial spirit Quest for excellence Sense of commitment What can Innovation enable at Louis Vuitton? Choose at least one answer Correct answer! Share the Maison's history with the clients Uphold creativity and Savoir-Faire Was Dior the first international LVMH brand to enter the Chinese market? Choose one answer Incorrect answer! Correction True False